Olivia Parker
Jan 12, 2018

DAN eyes less adspend growth than other forecasts

TOP OF THE CHARTS: Dentsu Aegis Network's new adspend forecast expects both global and APAC growth to accelerate this year, but at more modest rates than late-2017 predictions.

Dentsu Aegis Network says global ad spend growth will pick up by 0.5% on 2017 to a rate of 3.6%, boosted by major public events like the PyeongChang Winter Olympics in South Korea next month and US midterm elections in November.

With other events such as the Commonwealth Games being hosted in Australia and the 2018 Jakarta Asian Games, the APAC region will top that, increasing by 0.7% to a 4.2% ad spend growth...

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