ad spend

7 hours ago

Publicis upgrades global forecast after 'better than expected' H1

Publicis Groupe’s organic growth rate was 5.6% in Q2 2024, with Asia-Pacific growing by 7.7%.

Nov 30, 2023

Ad spend wasted on invalid traffic to soar 33% in 2024

With marketers' tightening their purse strings as continued economic turbulence forces budget cuts, research has revealed more of their precious ad dollars are expected to be wasted on invalid traffic next year than ever before.

Nov 8, 2023

Bloomberg Media CEO Scott Havens on relying less on social media, ad revenue and AI

On a recent trip to Singapore ahead of the sixth annual Bloomberg New Economy Forum this week, Bloomberg Media CEO Scott Havens sat down with Campaign to discuss how it dealt with the drop in traffic from Facebook, which also impacted its ad revenue.

Oct 27, 2023

One year on from Elon Musk's arrival: X is cheaper and 'better value' for brands

Advertisers demonstrated 'nervousness' around Musk's takeover and turned to rival platforms, but media buyers say some clients are willing to spend again with the company formerly known as Twitter.

Oct 26, 2023

Meta says ad spend has ‘softened’ amid Israel-Hamas war

Facebook and Instagram parent widened its Q4 revenue outlook after observing a retraction in ad spend in recent weeks correlated with the outbreak of the conflict.

Sep 20, 2023

U.S. politicians projected to spend US$12 billion in ads for 2024 election cycle

EXCLUSIVE: Assembly’s 2024 Election Outlook report shows expensive congressional and presidential races will impact commercial advertisers in battleground states.