ad spend
Unilever is top advertiser in three SEA markets: Nielsen
Plus, the biggest-spending advertisers in APAC according to Nielsen's Ad Intel solution.
Nielsen report: Advertisers aren’t spending enough money
Study finds that media spend needs to be between 1% and 9% of revenue to stay competitive.
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APAC marketers most likely to reinvest their revenue into media spend, study reveals
TOP OF THE CHARTS: Brands in the Asia Pacific are reinvesting a higher percentage of their media spend than other regions, while brands in North America reinvest slightly less, but enjoy a much stronger payback that the rest of the world.
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How should brands measure ROI in the metaverse?
In these early days of metaverse campaigns, marketers might still be unclear about measuring success. Experts discuss ways this can be done simply and effectively.
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Australian ad industry grows 19% YOY, govt spend at the forefront
TOP OF THE CHARTS: Political and government spending dominated Q1 2022 digital advertising as the industry grows 19% year-on-year to reach $3.449bn in Australia, according to the IAB Australia Online Advertising Expenditure Report.
APAC ad markets to be buoyed by China in 2021, India in 2022
Latest Magna global advertising forecast predicts 12.8% APAC growth in 2021 led by China, with India predicted to outpace all global markets next year.
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