ad spend
Ad spend wasted on invalid traffic to soar 33% in 2024
With marketers' tightening their purse strings as continued economic turbulence forces budget cuts, research has revealed more of their precious ad dollars are expected to be wasted on invalid traffic next year than ever before.
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Bloomberg Media CEO Scott Havens on relying less on social media, ad revenue and AI
On a recent trip to Singapore ahead of the sixth annual Bloomberg New Economy Forum this week, Bloomberg Media CEO Scott Havens sat down with Campaign to discuss how it dealt with the drop in traffic from Facebook, which also impacted its ad revenue.
One year on from Elon Musk's arrival: X is cheaper and 'better value' for brands
Advertisers demonstrated 'nervousness' around Musk's takeover and turned to rival platforms, but media buyers say some clients are willing to spend again with the company formerly known as Twitter.
Meta says ad spend has ‘softened’ amid Israel-Hamas war
Facebook and Instagram parent widened its Q4 revenue outlook after observing a retraction in ad spend in recent weeks correlated with the outbreak of the conflict.
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U.S. politicians projected to spend US$12 billion in ads for 2024 election cycle
EXCLUSIVE: Assembly’s 2024 Election Outlook report shows expensive congressional and presidential races will impact commercial advertisers in battleground states.
Netflix cuts ad prices, rethinks Microsoft deal in pursuit of growing revenue
The streaming giant is revisiting its 2022 agreement with Microsoft in a bid to optimise and restructure their ad formats to drive maximum return on revenues.
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