ad spend

Aug 17, 2022

Unilever is top advertiser in three SEA markets: Nielsen

Plus, the biggest-spending advertisers in APAC according to Nielsen's Ad Intel solution.

Jul 19, 2022

Nielsen report: Advertisers aren’t spending enough money

Study finds that media spend needs to be between 1% and 9% of revenue to stay competitive.

Jul 18, 2022

APAC marketers most likely to reinvest their revenue into media spend, study reveals

TOP OF THE CHARTS: Brands in the Asia Pacific are reinvesting a higher percentage of their media spend than other regions, while brands in North America reinvest slightly less, but enjoy a much stronger payback that the rest of the world.

Jun 7, 2022

How should brands measure ROI in the metaverse?

In these early days of metaverse campaigns, marketers might still be unclear about measuring success. Experts discuss ways this can be done simply and effectively.

Jun 2, 2022

Australian ad industry grows 19% YOY, govt spend at the forefront

TOP OF THE CHARTS: Political and government spending dominated Q1 2022 digital advertising as the industry grows 19% year-on-year to reach $3.449bn in Australia, according to the IAB Australia Online Advertising Expenditure Report.

Jun 14, 2021

APAC ad markets to be buoyed by China in 2021, India in 2022

Latest Magna global advertising forecast predicts 12.8% APAC growth in 2021 led by China, with India predicted to outpace all global markets next year.