ad spend

Dec 8, 2020

Worst-case scenario averted: Forecasters find adspend drop gentler than expected

Robust digital spending fuelled by small businesses propelled growth, leading GroupM, Magna and Zenith to revise their forecasts upward.

May 29, 2020

Global adspend slump expected to be less severe than 2009 crash

Warc says global adspend will fall by 8.1% this year, with US and Asia-Pacific predicted to have lowest declines.

Feb 19, 2020

In-app video spend more than doubles in APAC: Pubmatic

Ad spend on in-app video is shooting up, but despite the growth of short-form video apps, long-form viewing on mobile is dominant.

Jan 29, 2020

DAN cuts Asia advertising spend forecast

Muted Chinese and Southeast Asian markets see agency network revise 2020 forecasts downwards.

Dec 19, 2019

Hong Kong media faces tumbling ad spends as layoffs loom

Prolonged protests, diving consumer spending cause deep impact on stricken sector

Dec 10, 2019

APAC's leading ad spend growth in 2019 will cool next year: Magna

APAC outpaced the global ad market's 5.2% growth in 2020, but will only slightly beat the 5.7% growth Magna predicts globally for 2020