Robust digital spending fuelled by small businesses propelled growth, leading GroupM, Magna and Zenith to revise their forecasts upward.
Warc says global adspend will fall by 8.1% this year, with US and Asia-Pacific predicted to have lowest declines.
Ad spend on in-app video is shooting up, but despite the growth of short-form video apps, long-form viewing on mobile is dominant.
Muted Chinese and Southeast Asian markets see agency network revise 2020 forecasts downwards.
Prolonged protests, diving consumer spending cause deep impact on stricken sector
APAC outpaced the global ad market's 5.2% growth in 2020, but will only slightly beat the 5.7% growth Magna predicts globally for 2020
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