Group said it was outperforming both ad holding companies and IT consulting peers.
OUTLOOK 2024: Only the most valuable insights from all the top industry reports on trends and predictions for the coming year. We look at them all so you don't have to.
As a proportion of GDP, Japan's adspend leads the world.
Alibaba, Alphabet, Amazon, Bytedance and Meta draw over half of global advertising investments
After experiencing a slowdown in 2020 due to the pandemic and bouncing back with double-digit growth in 2021, ad spending growth rates in most APAC markets are now returning to the levels and trends pre-Covid.
Digital OOH, CTV and retail media fastest-growing channels.
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