forecast
India, China to lead global FMCG adspend through 2023
TOP OF THE CHARTS: Global FMCG adspend is set for 4.4% annual growth, but will need until 2023 to match 2019 levels, according to a forecast from Zenith.
Why 2021 will be a year to watch for pitches globally
CAMPAIGN MEMBER EXCLUSIVE: Expect a surge of pitching in Asia-Pacific, says R3, with more integrated pitches in EMEA and more indies at the table in the US.
Worst-case scenario averted: Forecasters find adspend drop gentler than expected
Robust digital spending fuelled by small businesses propelled growth, leading GroupM, Magna and Zenith to revise their forecasts upward.
Covid erased $63 billion in global adspend, and 2021 will only give back 59% of that
The latest forecast from Warc calls for a 10.2% drop in global adspend in 2020, and the organisation says it will take until 2022 to recover to 2019's level of spend.
Pandemic to cost media owners $42 billion in 2020
Total advertising revenue for media owners will shrink 7.2% for the year, before recovering +6.1% in 2021, according to the latest Magna forecast.
Dentsu Aegis expects Q2 revenue to drop 15-20%
Forecast is better than worst predictions for global agency sector.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
