forecast

Apr 26, 2021

India, China to lead global FMCG adspend through 2023

TOP OF THE CHARTS: Global FMCG adspend is set for 4.4% annual growth, but will need until 2023 to match 2019 levels, according to a forecast from Zenith.

Feb 11, 2021

Why 2021 will be a year to watch for pitches globally

CAMPAIGN MEMBER EXCLUSIVE: Expect a surge of pitching in Asia-Pacific, says R3, with more integrated pitches in EMEA and more indies at the table in the US.

Dec 8, 2020

Worst-case scenario averted: Forecasters find adspend drop gentler than expected

Robust digital spending fuelled by small businesses propelled growth, leading GroupM, Magna and Zenith to revise their forecasts upward.

Nov 30, 2020

Covid erased $63 billion in global adspend, and 2021 will only give back 59% of that

The latest forecast from Warc calls for a 10.2% drop in global adspend in 2020, and the organisation says it will take until 2022 to recover to 2019's level of spend.

Jun 15, 2020

Pandemic to cost media owners $42 billion in 2020

Total advertising revenue for media owners will shrink 7.2% for the year, before recovering +6.1% in 2021, according to the latest Magna forecast.

May 29, 2020

Dentsu Aegis expects Q2 revenue to drop 15-20%

Forecast is better than worst predictions for global agency sector.