Coca-Cola win helped deliver organic revenue growth of 8.9% in the first six months.
Ad spend outlook for 2022 ‘not as bad as expected’ amid growing disconnect between economic activity and advertising, according to the agency group.
The holding company has changed its reporting segments to emphasize “integrated, multi-agency services.”
Global marketing spend will increase by 7% annually to $4.7 trillion in 2025, with China, India and South Korea among the markets exceeding the global average, according to a new forecast from Forrester.
From virtual idols to digital currency to regulation of social media and data, executives from Mailman and parent company Endeavor predict trends that will impact China this year.
CMOs in 2022 will be challenged like never before with leaders focusing on brand purpose, data insights, sustainability, agility, complexity and the rise of new media, Campaign has discovered.
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