forecast
WPP upgrades forecasts after mammoth hiring spree
Coca-Cola win helped deliver organic revenue growth of 8.9% in the first six months.
GroupM reduces global ad forecast, but says Ukraine war and privacy changes are ‘not major factors’
Ad spend outlook for 2022 ‘not as bad as expected’ amid growing disconnect between economic activity and advertising, according to the agency group.
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IPG posts nearly 10% growth in Q1, updates 2022 forecast
The holding company has changed its reporting segments to emphasize “integrated, multi-agency services.”
China, India to lead global marketing-spend growth through 2025
Global marketing spend will increase by 7% annually to $4.7 trillion in 2025, with China, India and South Korea among the markets exceeding the global average, according to a new forecast from Forrester.
Eight China digital predictions for the Year of the Tiger
From virtual idols to digital currency to regulation of social media and data, executives from Mailman and parent company Endeavor predict trends that will impact China this year.
The year ahead for CMOs: Sustainability, purpose, data, agility top the agenda in APAC
CMOs in 2022 will be challenged like never before with leaders focusing on brand purpose, data insights, sustainability, agility, complexity and the rise of new media, Campaign has discovered.
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