forecast

Jun 15, 2020

Pandemic to cost media owners $42 billion in 2020

Total advertising revenue for media owners will shrink 7.2% for the year, before recovering +6.1% in 2021, according to the latest Magna forecast.

May 29, 2020

Dentsu Aegis expects Q2 revenue to drop 15-20%

Forecast is better than worst predictions for global agency sector.

Apr 30, 2020

Mark Read: 'We have to be very cautious about second half of 2020'

WPP CEO is making redundancies but says China has shown recovery 'can be quick'.

Feb 20, 2020

South Korea ad market to hit US$10.6 billion this year: Cheil

Digital spend will surpass traditional media for the first time in 2020, according to the agency's new forecast.

Jan 29, 2020

DAN cuts Asia advertising spend forecast

Muted Chinese and Southeast Asian markets see agency network revise 2020 forecasts downwards.

Jan 8, 2020

What a time to be alive

Creative communication has never had more impact, but the agencies traditionally responsible for creating the communication are struggling to stay relevant and profitable. Is this the beginning of the end? Grey's regional chief strategy officer doesn't think so.