From a time when customer experience CX was a useful tool in a marketer’s arsenal, today this field has become a vital component of business strategy. That's according to findings from Adobe and Econsultancy's Experience Index 2020 Digital Trends report, which asserts that brands leading the way in customer experience are three times more likely to have significantly exceeded their 2019 business goals.
The success of the early and aggressive investors in CX supports...
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