Havas CX will bring 20 agencies under one umbrella.
The future is brighter for brands that prioritise serving humans over targeting customers.
The pandemic has opened new customer experience opportunities that should not be ignored by only adding a few generic digital tools, says Wunderman Thompson's APAC strategy chief.
From being a fringe benefit to marketers a decade ago, customer experience has become a mission-critical asset, according to Adobe and Econsultancy's Experience Index 2020 Digital Trends report.
Seamless brand experiences risk being forgettable; sometimes it pays to throw in a few well-placed obstacles.
TOP OF THE CHARTS: Zendesk’s latest trends report highlights factors that affect consumer behaviour when engaging with brands.
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