customer experience
CX leaders thrice as likely to exceed business goals: Adobe/Econsultancy report
From being a fringe benefit to marketers a decade ago, customer experience has become a mission-critical asset, according to Adobe and Econsultancy's Experience Index 2020 Digital Trends report.
The power of friction for brands in a frictionless world
Seamless brand experiences risk being forgettable; sometimes it pays to throw in a few well-placed obstacles.
Singapore brands leading way in SEA on customer experience
TOP OF THE CHARTS: Zendesk’s latest trends report highlights factors that affect consumer behaviour when engaging with brands.
Once written off as 'boring', Zendesk now has 19,000 Asian customers
Mikkel Svane, CEO of the "unicorn" customer-service platform, explains how the coolest startups are doing things differently and why no Gen Z customer will ever want to speak to a human.
'Experimental' Asia leads world in uptake of customer-experience tools
Faced with an increasingly large array of customer-experience tools, companies can learn from APAC, which is way ahead on adoption, according to a new study by Bain & Company.
Integrating CX into your organisation, part 2: Not just another house guest
As customer-centric design becomes more popular more companies are realizing its importance. But most seem to see it just another pretty face.
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