Chu has been with CNN for more than a decade and most recently held the post of executive director of CNN broadcast sales and affiliate relations. She will be based in Hong Kong and report to William Hsu, vice-president, CNN advertising sales Asia-Pacific.
In her new role, Chu will be responsible for generating and managing sponsorship opportunities and projects across the region.
“Ann’s experience in both the newsgathering and content sales functions position her extremely well to provide our clients with first-in-class sponsorship solutions,” Hsu said.
At CNN, Chu started out writing and producing for award-winning programmes including CNN Today and BizAsia. In her previous role, she was instrumental in driving the expansion of the network's affiliate training and support services across both traditional and new media platforms.
Prior to joining CNN, Chu worked at MTV Asia and Dreamworks in Los Angeles.
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