sales
Dec 4, 2020
Pandemic an opportunity for local brands to shine online: Twitter survey
TOP OF THE CHARTS: As consumers demand more variety from brands online, homegrown labels can muscle into markets such as household cleaning and personal care.
Sep 28, 2020
Mobilise your partnerships: How to increase in-app sales in Southeast Asia
Three Rs—reach, retain and reward—form the foundation for a successful in-app sales strategy.
May 15, 2019
How Saleswhale is using AI to bridge the marketing-sales gap
The Singapore startup is employing innovative new technology to solve a longstanding problem.
Nov 26, 2018
In industry first, Dior Beauty debuts livestreaming sales on WeChat
The hour-long livestreaming session took place in Chengdu on November 16.
Sep 5, 2018
WPP returns to sales growth as Read pledges to tackle 'underperforming operations'
New CEO commits to spending more and making structural changes to drive growth.
Aug 8, 2018
How AirAsia used content marketing to drive a bookings take-off
CASE STUDY: In partnership with Yahoo Singapore, the carrier’s all-court native advertising and content marketing project led to a boost in purchase intent.
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