sales

Nov 19, 2021

L’Oréal handles pricing controversy in China following Double-11 promise

The brand faced an uproar from consumers and top KOLs over what appeared to be a broken pricing promise. Its response, perceived by most as reasonable, has defused the situation.

Aug 11, 2021

Dentsu turnaround continues in Q2 driven by healthier margins

All regions contribute to year-on-year recovery with the international business improving the most.

Mar 8, 2021

What brands should and should not do on International Women’s Day

Campaign asked industry professionals to weigh-in on the best ways for brands to mark International Women's Day.

Dec 4, 2020

Pandemic an opportunity for local brands to shine online: Twitter survey

TOP OF THE CHARTS: As consumers demand more variety from brands online, homegrown labels can muscle into markets such as household cleaning and personal care.

Sep 28, 2020

Mobilise your partnerships: How to increase in-app sales in Southeast Asia

Three Rs—reach, retain and reward—form the foundation for a successful in-app sales strategy.

May 15, 2019

How Saleswhale is using AI to bridge the marketing-sales gap

The Singapore startup is employing innovative new technology to solve a longstanding problem.