sales
L’Oréal handles pricing controversy in China following Double-11 promise
The brand faced an uproar from consumers and top KOLs over what appeared to be a broken pricing promise. Its response, perceived by most as reasonable, has defused the situation.
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Dentsu turnaround continues in Q2 driven by healthier margins
All regions contribute to year-on-year recovery with the international business improving the most.
What brands should and should not do on International Women’s Day
Campaign asked industry professionals to weigh-in on the best ways for brands to mark International Women's Day.
Pandemic an opportunity for local brands to shine online: Twitter survey
TOP OF THE CHARTS: As consumers demand more variety from brands online, homegrown labels can muscle into markets such as household cleaning and personal care.
Mobilise your partnerships: How to increase in-app sales in Southeast Asia
Three Rs—reach, retain and reward—form the foundation for a successful in-app sales strategy.
How Saleswhale is using AI to bridge the marketing-sales gap
The Singapore startup is employing innovative new technology to solve a longstanding problem.
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