CAMPAIGN CONNECT: Digital, performance marketing and ecommerce expected to see sharp uptake as companies focus on dealing with brands and consumers in flux
Living in times of constant digital disruption and a dynamic media landscape, trust is a major force in building businesses, brands and bonds.
CNN International Commercial’s president explains the operation’s digital revamp and its success with branded content, especially among adventurous Asian brands.
TOKYO - In Tokyo for the first time in two years, CNN Digital’s general manager Andrew Morse said Japan represented an important growth opportunity as the broadcaster looks to modernise and diversify its services.
GLOBAL - The Guardian has joined forces with CNN International, the Financial Times, Thomson Reuters and the Economist to launch a private marketplace for programmatic advertising called Pangaea Alliance.
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