Nickolas Tang
Aug 9, 2016

Chow Tai Fook invites diamond buyers to learn the 'four Ts'

The jewellry brand is launching a new campaign and retail experience revolving around the origins of its diamonds.

HONG KONG CHINA - In an effort to differentiate its diamonds, Chow Tai Fook is launching a campaign titled 'To tell the truth', alongside a tech-heavy retail experience that asks consumer to learn about the sourcing of diamonds in addition to the traditional 'four Cs'.

Chow Tai Fook claims to have developed a patented technology that allows it to emblazon each diamond with a 'T mark'a serial number unique to each shiny piece of...

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