The jewellery retailer sees very similar online consumption trends in rural and urban customers, and says rural stereotypes are oversimplified.
Chow Tai Fook, the largest jewellery retailer in Hong Kong, is shifting its focus to Japan as the number of visitors from mainland China plummets at home.
The jewellry brand is launching a new campaign and retail experience revolving around the origins of its diamonds.
HONG KONG - Susan Ho, formerly head of group brand development and group corporate affairs at Standard Chartered, has joined Brunswick's Hong Kong office as a partner.
HONG KONG - Draftfcb Hong Kong has launched a new campaign touching on the concepts of 'sincerity and eternity' for jewellery chain Chow Tai Fook.
HONG KONG - Start Creative Hong Kong has appointed British ad agency veteran Cally Williams as its general manager, effective in January.
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