Rhandell Rubio
Aug 18, 2011

Chow Tai Fook emphasises 'sincerity and eternity' of jewellery

HONG KONG - Draftfcb Hong Kong has launched a new campaign touching on the concepts of 'sincerity and eternity' for jewellery chain Chow Tai Fook.

HONG KONG - Draftfcb Hong Kong has launched a new campaign touching on the concepts of 'sincerity and eternity' for jewellery chain Chow Tai Fook.

The campaign is being initally launched in Hong Kong but is set to roll out in Mainland China over the coming months,

The campaign centres around a 60-second TVC, along with two other 30- and 15-second versions. In addition, print and outdoor advertising elements will be utilised. In Hong Kong, the campaign will be featured on TVB, ATV, i-cable, News Express and Roadshow.

Iris Lo, managing director and...

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