The campaign is being initally launched in Hong Kong but is set to roll out in Mainland China over the coming months,
The campaign centres around a 60-second TVC, along with two other 30- and 15-second versions. In addition, print and outdoor advertising elements will be utilised. In Hong Kong, the campaign will be featured on TVB, ATV, i-cable, News Express and Roadshow.
Iris Lo, managing director and...
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