Apr 19, 2021

Why Chow Tai Fook sees opportunity in rural China and lower-tier cities

The jewellery retailer sees very similar online consumption trends in rural and urban customers, and says rural stereotypes are oversimplified.

Aug 9, 2016

Chow Tai Fook invites diamond buyers to learn the 'four Ts'

The jewellry brand is launching a new campaign and retail experience revolving around the origins of its diamonds.

Nov 4, 2013

Tanishq prompts reaction in India with jewellery ad featuring remarriage

INDIA - Jewellery brand Tanishq has garnered strong responses in India for an advertisement that portrays a non-traditional marriage in a positive light and features a lead character with a dark complexion.

Nov 12, 2010

Draft FCB Hong Kong appointed as creative consultancy by Chow Tai Fook

HONG KONG – Chow Tai Fook Jewellery (CTF) is believed to have appointed Draft FCB Hong Kong as its advertising consultancy.