Matthew Miller
Jan 24, 2019

China to surpass US in total retail this year: eMarketer

TOP OF THE CHARTS: Meanwhile, smaller players are chipping away at Alibaba's e-commerce dominance, the researcher reports.

Nanjing Road in Shanghai (Shutterstock)

China will displace the US as the world's top retail market in 2019, surpassing the US market by more than US$100 billion, according to eMarketer’s latest worldwide retail and e-commerce forecast. 

Despite a slowing economy, total retail sales in China will grow 7.5% to reach $5.636 trillion, while US retail sales will grow 3.3% to reach $5.529 trillion. China’s growth rate will exceed that of the US through 2022, according to the...

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