China Mobile ninth most valuable global brand : BrandZ

The top ten is furnished by Apple in the top position, followed in order by Google, IBM, McDonald’s, Microsoft, Coca-Cola, AT&T, Marlboro, China Mobile and GE.

China Mobile continues to be the most valuable Chinese brand, ranking second among global telecommunications companies.

Other Chinese brands that made it onto the list, includes Industrial and Commercial Bank of China (rank 11), China Construction Bank (rank 24), Baidu (rank 29), China Life Insurance Company (rank 33), Bank of China (rank 37), Agriculture Bank of China (rank 43), Tencent (rank 52), China National Petroleum Corporation (rank 78), Ping An Insurance ( rank 83), China Telecom (rank 91) and China Merchants Bank (rank 97).

The brand value of China’s 12 companies in the list occupied 11 per cent  of the total brand value of the top 100 companies.

Baidu is up from 76th position last year to become the second fastest-growing brand in the world with a 141 per cent increase in brand value. Ranked ninth, Baidu is also the only Chinese IT company among the global top 10 technology brands.

Although Metersbonwe did not make this year’s top 100 list, it ranked in the global top 10 list of clothing brands with a brand value of US$1.446 billion.

Chinese financial brands Industrial and Commercial Bank of China, China Construction Bank, Bank of China and the Agricultural Bank of China took four spots in the top 10 list of financial brands. The industrial and Commercial Bank of China also topped this year’s top 10 list of global financial brands.

Currently in its sixth year, the BrandZ study is the only study to combine measures of brand equity based on interviews with over two million consumers globally about thousands of global consumer facing and business-to-business brands with a rigorous analysis of the financial and business performance of each company (using data from Bloomberg and Kantar Worldpanel) to separate the value that a brand plays in driving business revenue and market capitalisation.