Staff Reporters
May 14, 2018

China leading the world for luxury digital advertising

TOP OF THE CHARTS: Asia’s biggest economy the most advanced digital market for luxury advertising, according to latest Zenith study.

Shanghai's IFC Mall

Digital advertising is by far the biggest growth sector for advertisers in the luxury sector, with China found to be the most advanced market of them all.

The findings, published today in Zenith’s Luxury Advertising Expenditure Forecasts 2018, report that digital advertising in the luxury sector will grow by US$886 million between 2017 and 2019. In comparison, TV advertising will grow US$27 million, with cinema and radio trailing even further behind. By...

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