SEOUL - Cheil Worldwide has been appointed to deliver "creative services" for Samsonite Korea in 2013.
According to Cheil, it's likely that the work will be aired in major Asia-Pacific countries, but the agency is unable to provide further details until December.
JWT is the creative agency for the Samsonite and American Tourister brands in Asia (including Korea), the Middle East and Australia/New Zealand, with no change to their role with Samsonite seen going forward.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.png&h=268&w=401&q=100&v=20170226&c=1)
The tech giant has more than doubled its revenue from AI-powered ad tools. However, it expects lower revenue for the second quarter.
.png&h=268&w=401&q=100&v=20170226&c=1)
Marketers could learn a thing or two from Swifties’ understanding of the internet's machinations and willingness to learn more for the sake of their idol.
How can marketers maximise AI’s potential as a super collaborator, while understanding its abilities and limitations in key areas like connection, culture, and driving business growth?
.jpeg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
