He replaces Jeongkeun Yoo who will stay on with the company as chairman.
Cheil's largest investment in Korea, EVR develops metaverse content with proprietary tech, including virtual spaces and digital versions of humans, including top Korean celebrity Kim Soo-Hyun.
The global offering will be led by Ian Millner.
The two South Korean agencies will collaborate on digital projects and new business development.
SPIKES ASIA X CAMPAIGN: Creative leaders talk about the implications of culture, language and the way creativity is perceived next to widely accepted Eurocentric ideals.
SOUTH KOREA – Pfizer Korea has awarded Omnicom Media Group its media duties for the market, following a media review.
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