SPIKES ASIA X CAMPAIGN: Creative leaders talk about the implications of culture, language and the way creativity is perceived next to widely accepted Eurocentric ideals.
SOUTH KOREA – Pfizer Korea has awarded Omnicom Media Group its media duties for the market, following a media review.
SEOUL - After a year-long slump, Korea’s terrestrial TV ad market will rebound somewhat in 2015, helping the country’s adspend grow 3.2 per cent to touch US$9.4 billion in 2015, according to an estimate by Cheil Worldwide.
TOKYO – Michael Morano has apparently done a good job in just over a year as MD of Maxus Japan, as the company has now given him an additional role as MD of another market that often proves difficult for international agencies: Korea.
KUALA LUMPUR - Cheil Worldwide opened an office in Kuala Lumpur on 23 December.
SPIKES ASIA 2013 - Mikyoung Kim, senior researcher at Cheil Worldwide took the stage on day two of Spikes Asia to discuss how digital is changing the age old approaches to advertising and marketing.
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