Momentous night for Asia Pacific as The Monkeys, Australia and Cheil Worldwide, Seoul bagged Grand Prix in the Titanium and Glass categories, respectively, on the last day of the 70th Cannes Lions.
Creatives at Cheil Worldwide share the work that could be the one to watch out for at Cannes Lions 2023.
Playing on consumers' deepest anxiety, Samsung's new campaign talks about the ease of switching phone brands amid dwindling global sales.
He replaces Jeongkeun Yoo who will stay on with the company as chairman.
Cheil's largest investment in Korea, EVR develops metaverse content with proprietary tech, including virtual spaces and digital versions of humans, including top Korean celebrity Kim Soo-Hyun.
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