Emily Tan
Jun 24, 2015

Cannes Outdoor winners: APAC's developing nations shine

CANNES - Asia-Pacific's up-and-coming nations performed well in the Outdoor Lions category, with India winning five lions, Malaysia and Thailand bringing home four Lions each and Pakistan earning its second Lion.

"Burger" and "Drumstick" by BBDO Proximity Malaysia for KFC

Follow Campaign Asia-Pacific's Cannes coverage at campaignasia.com/cannes2015and coverage by the entire Campaign global team at cannes.campaignlive.co.uk.

Overall Asia-Pacific won a total of 28 Lions comprising three Golds, nine Silvers and 16 Bronzes out of a total of 113 awards.

The Grand Prix went to TBWA Media Arts Lab Los Angeles for 'World Gallery' on behalf of Apple.  

BBDO Proximity's Malaysian and Thai offices were responsible for winning two of the Golds with outdoor campaigns for Milimed Thailand and KFC Malaysia. The third Gold Lion went to Y&R Shanghai on behalf of client Xiao Zhu. 

The same campaign for KFC Malaysia also earned an additional Silver Lion, while BBDO Proximity Thailand won another Silver Lion for its work for Thai AirAsia. 

Pakistan's Bronze Lion, its first Lion this year and second ever, went to BBDO for work on behalf of mattress-manufacturer Moltyfoam. 

APAC OUTDOOR WINNERS
(Note: A 'Gold/Silver/Bronze Lion Campaign' indicates a single award given to multiple related entries.)

Title Advertiser Product Entrant / Agency Country Prize 
ALEX MILLIMED THAILAND THROATSIL BBDO PROXIMITY THAILAND Bangkok THAILAND Gold  Lion Campaign
RAMSAY MILLIMED THAILAND THROATSIL BBDO PROXIMITY THAILAND Bangkok THAILAND
TYLER MILLIMED THAILAND THROATSIL BBDO PROXIMITY THAILAND Bangkok THAILAND
DRUMSTICK KFC KFC BRAND BBDO PROXIMITY MALAYSIA Kuala Lumpur MALAYSIA Gold  Lion Campaign
BURGER KFC KFC BRAND BBDO PROXIMITY MALAYSIA Kuala Lumpur MALAYSIA
FRENCH FRIES KFC KFC BRAND BBDO PROXIMITY MALAYSIA Kuala Lumpur MALAYSIA
BREATHE AGAIN XIAO ZHU AIR PURIFIER Y&R SHANGHAI  CHINA Gold Lion
DRUMSTICK KFC KFC BRAND BBDO PROXIMITY MALAYSIA Kuala Lumpur MALAYSIA Silver Lion Campaign
BURGER KFC KFC BRAND BBDO PROXIMITY MALAYSIA Kuala Lumpur MALAYSIA
FRENCH FRIES KFC KFC BRAND BBDO PROXIMITY MALAYSIA Kuala Lumpur MALAYSIA
BEACH THAI AIRASIA THAI AIR ASIA DOMESTIC CAMPAIGN BBDO PROXIMITY THAILAND Bangkok THAILAND Silver Lion Campaign
MOUNTAIN THAI AIRASIA THAI AIR ASIA DOMESTIC CAMPAIGN BBDO PROXIMITY THAILAND Bangkok THAILAND
FIREMEN BEIJING SUBWAY BEIJING SUBWAY GREY GROUP CHINA Beijing CHINA Silver Lion Campaign
PARAMEDICS BEIJING SUBWAY BEIJING SUBWAY GREY GROUP CHINA Beijing CHINA
PIZZA DELIVERYMEN BEIJING SUBWAY BEIJING SUBWAY GREY GROUP CHINA Beijing CHINA
BASEMENT ESSEL GROUP DISH TV McCANN WORLDGROUP INDIA Mumbai INDIA Silver  Lion
HEART RECKITT BENCKISER (INDIA) DUREX REALFEEL CONDOMS CREATIVELAND ASIA Mumbai  INDIA Silver Lion Campaign
GUT RECKITT BENCKISER (INDIA) DUREX REALFEEL CONDOMS CREATIVELAND ASIA Mumbai  INDIA
BRAIN RECKITT BENCKISER (INDIA) DUREX REALFEEL CONDOMS CREATIVELAND ASIA Mumbai  INDIA
FIREMEN BEIJING SUBWAY BEIJING SUBWAY GREY GROUP CHINA Beijing CHINA Silver Lion Campaign
PARAMEDICS BEIJING SUBWAY BEIJING SUBWAY GREY GROUP CHINA Beijing CHINA
PIZZA DELIVERYMEN BEIJING SUBWAY BEIJING SUBWAY GREY GROUP CHINA Beijing CHINA
HAPPY BAIDU ONLINE SAFETY PRODUCT Y&R SHANGHAI  CHINA Silver Lion Campaign
CHEEKY BAIDU ONLINE SAFETY PRODUCT Y&R SHANGHAI  CHINA
SMILEY BAIDU ONLINE SAFETY PRODUCT Y&R SHANGHAI  CHINA
CRAZY BAIDU ONLINE SAFETY PRODUCT Y&R SHANGHAI  CHINA
SOFA ESSEL GROUP DISH TV McCANN WORLDGROUP INDIA Mumbai INDIA Silver Lion Campaign
PUDDLE ESSEL GROUP DISH TV McCANN WORLDGROUP INDIA Mumbai INDIA
BASEMENT ESSEL GROUP DISH TV McCANN WORLDGROUP INDIA Mumbai INDIA
DRUMSTICK KFC KFC BRAND BBDO PROXIMITY MALAYSIA Kuala Lumpur MALAYSIA Silver  Lion
BE PREPARED FERRERO ASIA TIC TAC nudeJEH Bangkok / GREY THAILAND Bangkok THAILAND Bronze Lion
MINESTRONE SOUP 3M SINGAPORE SCOTCHGARD CARPET & RUG PROTECTOR LOWE SINGAPORE  SINGAPORE Bronze Lion Campaign
OLIVE OIL & BALSAMIC VINEGAR 3M SINGAPORE SCOTCHGARD CARPET & RUG PROTECTOR LOWE SINGAPORE  SINGAPORE
SANGRIA 3M SINGAPORE SCOTCHGARD CARPET & RUG PROTECTOR LOWE SINGAPORE  SINGAPORE
GLAMAZON PRIME TV TELEVISION PROGRAMME ADVERTISING FCB NEW ZEALAND Auckland NEW ZEALAND Bronze Lion
DHL HANDS - RIPPED DHL EXPRESS COURIER SERVICES GREY WORLDWIDE INDIA Mumbai / MARURI GREY Guayaquil INDIA Bronze Lion Campaign
DHL HANDS - CUTTER DHL EXPRESS COURIER SERVICES GREY WORLDWIDE INDIA Mumbai / MARURI GREY Guayaquil INDIA Bronze Lion Campaign
DHL HANDS - SCISSORS DHL EXPRESS COURIER SERVICES GREY WORLDWIDE INDIA Mumbai / MARURI GREY Guayaquil INDIA
CENTER FOR PSYCHOLOGICAL RESEARCH, SHENYANG PHONE WALL CAMPAIGN - LIVING ROOM CENTER FOR PSYCHOLOGICAL RESEARCH, SHENYANG CENTER FOR PSYCHOLOGICAL RESEARCH, SHENYANG OGILVY BEIJING  CHINA Bronze Lion Campaign
CENTER FOR PSYCHOLOGICAL RESEARCH, SHENYANG PHONE WALL CAMPAIGN - DINING TABLE CENTER FOR PSYCHOLOGICAL RESEARCH, SHENYANG CENTER FOR PSYCHOLOGICAL RESEARCH, SHENYANG OGILVY BEIJING  CHINA
CENTER FOR PSYCHOLOGICAL RESEARCH, SHENYANG PHONE WALL CAMPAIGN - BEDROOM CENTER FOR PSYCHOLOGICAL RESEARCH, SHENYANG CENTER FOR PSYCHOLOGICAL RESEARCH, SHENYANG OGILVY BEIJING  CHINA
VOLKSWAGEN BI-XENON HEADLAMPS VOLKSWAGEN BI-XENON HEADLAMPS DDB MUDRA GROUP Mumbai INDIA Bronze Lion Campaign
VOLKSWAGEN - AUTOMATIC DISTANCE CONTROL VOLKSWAGEN AUTOMATIC DISTANCE CONTROL DDB MUDRA GROUP Mumbai INDIA
EMPTY FRIDGE PIZZA HUT RESTAURANTS PIZZA HUT DELIVERY OGILVY MALAYSIA Kuala Lumpur MALAYSIA Bronze Lion Campaign
FEED ME PIZZA HUT RESTAURANTS PIZZA HUT DELIVERY OGILVY MALAYSIA Kuala Lumpur MALAYSIA
GLUED TO THE TV PIZZA HUT RESTAURANTS PIZZA HUT DELIVERY OGILVY MALAYSIA Kuala Lumpur MALAYSIA
HUNGRY WORKERS PIZZA HUT RESTAURANTS PIZZA HUT DELIVERY OGILVY MALAYSIA Kuala Lumpur MALAYSIA
SOUND WAVE - ALICE IN WONDERLAND PUFFIN CHILDREN'S AUDIOBOOKS OGILVY & MATHER MUMBAI  INDIA Bronze Lion Campaign
SOUND WAVE - THE JUNGLE BOOK PUFFIN CHILDREN'S AUDIOBOOKS OGILVY & MATHER MUMBAI  INDIA
SOUND WAVE - CINDERELLA PUFFIN CHILDREN'S AUDIOBOOKS OGILVY & MATHER MUMBAI  INDIA
STRAWBERRY CAKE DIABETES ASSOCIATION OF THAILAND UNDER THE PATRONAGE OF HER ROYAL HIGHNESS PRINCESS MAHA CHAKIR SIRINDHORN DIABETES ASSOCIATION OF THAILAND UNDER THE PATRONAGE OF HER ROYAL HIGHNESS PRINCESS MAHA CHAKIR SIRINDHORN OGILVY & MATHER Bangkok THAILAND Bronze Lion Campaign
VANILLA CAKE DIABETES ASSOCIATION OF THAILAND UNDER THE PATRONAGE OF HER ROYAL HIGHNESS PRINCESS MAHA CHAKIR SIRINDHORN DIABETES ASSOCIATION OF THAILAND UNDER THE PATRONAGE OF HER ROYAL HIGHNESS PRINCESS MAHA CHAKIR SIRINDHORN OGILVY & MATHER Bangkok THAILAND
CHOCOLATE BROWNIE DIABETES ASSOCIATION OF THAILAND UNDER THE PATRONAGE OF HER ROYAL HIGHNESS PRINCESS MAHA CHAKIR SIRINDHORN DIABETES ASSOCIATION OF THAILAND UNDER THE PATRONAGE OF HER ROYAL HIGHNESS PRINCESS MAHA CHAKIR SIRINDHORN OGILVY & MATHER Bangkok THAILAND
DONATION POSTERS PUBLIC TRANSPORT VICTORIA CHARITY GPY&R Melbourne AUSTRALIA Bronze Lion
THE WORLD'S FIRST BILLBED MOLTYFOAM MATTRESSES BBDO PAKISTAN Lahore PAKISTAN Bronze Lion
A MESSAGE TO SPACE HYUNDAI MOTOR COMPANY BRAND CAMPAIGN INNOCEAN WORLDWIDE Seoul SOUTH KOREA Bronze Lion
REDUCE SPEED DIAL VOLKSWAGEN VOLKSWAGEN COLENSO BBDO Auckland NEW ZEALAND Bronze Lion
DONATION POSTERS PUBLIC TRANSPORT VICTORIA CHARITY GPY&R Melbourne AUSTRALIA Bronze Lion
ZOO JEANS KAMINE ZOOLOGICAL SUPPORT ASSOCIATION MINEKO-CLUB KAMINE ZOO I&S BBDO Tokyo JAPAN Bronze Lion

 

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