
Follow Campaign Asia-Pacific's Cannes coverage at campaignasia.com/cannes2015and coverage by the entire Campaign global team at cannes.campaignlive.co.uk.
Overall Asia-Pacific won a total of 28 Lions comprising three Golds, nine Silvers and 16 Bronzes out of a total of 113 awards.
The Grand Prix went to TBWA Media Arts Lab Los Angeles for 'World Gallery' on behalf of Apple.
BBDO Proximity's Malaysian and Thai offices were responsible for winning two of the Golds with outdoor campaigns for Milimed Thailand and KFC Malaysia. The third Gold Lion went to Y&R Shanghai on behalf of client Xiao Zhu.
The same campaign for KFC Malaysia also earned an additional Silver Lion, while BBDO Proximity Thailand won another Silver Lion for its work for Thai AirAsia.
Pakistan's Bronze Lion, its first Lion this year and second ever, went to BBDO for work on behalf of mattress-manufacturer Moltyfoam.
APAC OUTDOOR WINNERS
(Note: A 'Gold/Silver/Bronze Lion Campaign' indicates a single award given to multiple related entries.)
Title | Advertiser | Product | Entrant / Agency | Country | Prize |
ALEX | MILLIMED THAILAND | THROATSIL | BBDO PROXIMITY THAILAND Bangkok | THAILAND | Gold Lion Campaign |
RAMSAY | MILLIMED THAILAND | THROATSIL | BBDO PROXIMITY THAILAND Bangkok | THAILAND | |
TYLER | MILLIMED THAILAND | THROATSIL | BBDO PROXIMITY THAILAND Bangkok | THAILAND | |
DRUMSTICK | KFC | KFC BRAND | BBDO PROXIMITY MALAYSIA Kuala Lumpur | MALAYSIA | Gold Lion Campaign |
BURGER | KFC | KFC BRAND | BBDO PROXIMITY MALAYSIA Kuala Lumpur | MALAYSIA | |
FRENCH FRIES | KFC | KFC BRAND | BBDO PROXIMITY MALAYSIA Kuala Lumpur | MALAYSIA | |
BREATHE AGAIN | XIAO ZHU | AIR PURIFIER | Y&R SHANGHAI | CHINA | Gold Lion |
DRUMSTICK | KFC | KFC BRAND | BBDO PROXIMITY MALAYSIA Kuala Lumpur | MALAYSIA | Silver Lion Campaign |
BURGER | KFC | KFC BRAND | BBDO PROXIMITY MALAYSIA Kuala Lumpur | MALAYSIA | |
FRENCH FRIES | KFC | KFC BRAND | BBDO PROXIMITY MALAYSIA Kuala Lumpur | MALAYSIA | |
BEACH | THAI AIRASIA | THAI AIR ASIA DOMESTIC CAMPAIGN | BBDO PROXIMITY THAILAND Bangkok | THAILAND | Silver Lion Campaign |
MOUNTAIN | THAI AIRASIA | THAI AIR ASIA DOMESTIC CAMPAIGN | BBDO PROXIMITY THAILAND Bangkok | THAILAND | |
FIREMEN | BEIJING SUBWAY | BEIJING SUBWAY | GREY GROUP CHINA Beijing | CHINA | Silver Lion Campaign |
PARAMEDICS | BEIJING SUBWAY | BEIJING SUBWAY | GREY GROUP CHINA Beijing | CHINA | |
PIZZA DELIVERYMEN | BEIJING SUBWAY | BEIJING SUBWAY | GREY GROUP CHINA Beijing | CHINA | |
BASEMENT | ESSEL GROUP | DISH TV | McCANN WORLDGROUP INDIA Mumbai | INDIA | Silver Lion |
HEART | RECKITT BENCKISER (INDIA) | DUREX REALFEEL CONDOMS | CREATIVELAND ASIA Mumbai | INDIA | Silver Lion Campaign |
GUT | RECKITT BENCKISER (INDIA) | DUREX REALFEEL CONDOMS | CREATIVELAND ASIA Mumbai | INDIA | |
BRAIN | RECKITT BENCKISER (INDIA) | DUREX REALFEEL CONDOMS | CREATIVELAND ASIA Mumbai | INDIA | |
FIREMEN | BEIJING SUBWAY | BEIJING SUBWAY | GREY GROUP CHINA Beijing | CHINA | Silver Lion Campaign |
PARAMEDICS | BEIJING SUBWAY | BEIJING SUBWAY | GREY GROUP CHINA Beijing | CHINA | |
PIZZA DELIVERYMEN | BEIJING SUBWAY | BEIJING SUBWAY | GREY GROUP CHINA Beijing | CHINA | |
HAPPY | BAIDU | ONLINE SAFETY PRODUCT | Y&R SHANGHAI | CHINA | Silver Lion Campaign |
CHEEKY | BAIDU | ONLINE SAFETY PRODUCT | Y&R SHANGHAI | CHINA | |
SMILEY | BAIDU | ONLINE SAFETY PRODUCT | Y&R SHANGHAI | CHINA | |
CRAZY | BAIDU | ONLINE SAFETY PRODUCT | Y&R SHANGHAI | CHINA | |
SOFA | ESSEL GROUP | DISH TV | McCANN WORLDGROUP INDIA Mumbai | INDIA | Silver Lion Campaign |
PUDDLE | ESSEL GROUP | DISH TV | McCANN WORLDGROUP INDIA Mumbai | INDIA | |
BASEMENT | ESSEL GROUP | DISH TV | McCANN WORLDGROUP INDIA Mumbai | INDIA | |
DRUMSTICK | KFC | KFC BRAND | BBDO PROXIMITY MALAYSIA Kuala Lumpur | MALAYSIA | Silver Lion |
BE PREPARED | FERRERO ASIA | TIC TAC | nudeJEH Bangkok / GREY THAILAND Bangkok | THAILAND | Bronze Lion |
MINESTRONE SOUP | 3M SINGAPORE | SCOTCHGARD CARPET & RUG PROTECTOR | LOWE SINGAPORE | SINGAPORE | Bronze Lion Campaign |
OLIVE OIL & BALSAMIC VINEGAR | 3M SINGAPORE | SCOTCHGARD CARPET & RUG PROTECTOR | LOWE SINGAPORE | SINGAPORE | |
SANGRIA | 3M SINGAPORE | SCOTCHGARD CARPET & RUG PROTECTOR | LOWE SINGAPORE | SINGAPORE | |
GLAMAZON | PRIME TV | TELEVISION PROGRAMME ADVERTISING | FCB NEW ZEALAND Auckland | NEW ZEALAND | Bronze Lion |
DHL HANDS - RIPPED | DHL | EXPRESS COURIER SERVICES | GREY WORLDWIDE INDIA Mumbai / MARURI GREY Guayaquil | INDIA | Bronze Lion Campaign |
DHL HANDS - CUTTER | DHL | EXPRESS COURIER SERVICES | GREY WORLDWIDE INDIA Mumbai / MARURI GREY Guayaquil | INDIA | Bronze Lion Campaign |
DHL HANDS - SCISSORS | DHL | EXPRESS COURIER SERVICES | GREY WORLDWIDE INDIA Mumbai / MARURI GREY Guayaquil | INDIA | |
CENTER FOR PSYCHOLOGICAL RESEARCH, SHENYANG PHONE WALL CAMPAIGN - LIVING ROOM | CENTER FOR PSYCHOLOGICAL RESEARCH, SHENYANG | CENTER FOR PSYCHOLOGICAL RESEARCH, SHENYANG | OGILVY BEIJING | CHINA | Bronze Lion Campaign |
CENTER FOR PSYCHOLOGICAL RESEARCH, SHENYANG PHONE WALL CAMPAIGN - DINING TABLE | CENTER FOR PSYCHOLOGICAL RESEARCH, SHENYANG | CENTER FOR PSYCHOLOGICAL RESEARCH, SHENYANG | OGILVY BEIJING | CHINA | |
CENTER FOR PSYCHOLOGICAL RESEARCH, SHENYANG PHONE WALL CAMPAIGN - BEDROOM | CENTER FOR PSYCHOLOGICAL RESEARCH, SHENYANG | CENTER FOR PSYCHOLOGICAL RESEARCH, SHENYANG | OGILVY BEIJING | CHINA | |
VOLKSWAGEN BI-XENON HEADLAMPS | VOLKSWAGEN | BI-XENON HEADLAMPS | DDB MUDRA GROUP Mumbai | INDIA | Bronze Lion Campaign |
VOLKSWAGEN - AUTOMATIC DISTANCE CONTROL | VOLKSWAGEN | AUTOMATIC DISTANCE CONTROL | DDB MUDRA GROUP Mumbai | INDIA | |
EMPTY FRIDGE | PIZZA HUT RESTAURANTS | PIZZA HUT DELIVERY | OGILVY MALAYSIA Kuala Lumpur | MALAYSIA | Bronze Lion Campaign |
FEED ME | PIZZA HUT RESTAURANTS | PIZZA HUT DELIVERY | OGILVY MALAYSIA Kuala Lumpur | MALAYSIA | |
GLUED TO THE TV | PIZZA HUT RESTAURANTS | PIZZA HUT DELIVERY | OGILVY MALAYSIA Kuala Lumpur | MALAYSIA | |
HUNGRY WORKERS | PIZZA HUT RESTAURANTS | PIZZA HUT DELIVERY | OGILVY MALAYSIA Kuala Lumpur | MALAYSIA | |
SOUND WAVE - ALICE IN WONDERLAND | PUFFIN | CHILDREN'S AUDIOBOOKS | OGILVY & MATHER MUMBAI | INDIA | Bronze Lion Campaign |
SOUND WAVE - THE JUNGLE BOOK | PUFFIN | CHILDREN'S AUDIOBOOKS | OGILVY & MATHER MUMBAI | INDIA | |
SOUND WAVE - CINDERELLA | PUFFIN | CHILDREN'S AUDIOBOOKS | OGILVY & MATHER MUMBAI | INDIA | |
STRAWBERRY CAKE | DIABETES ASSOCIATION OF THAILAND UNDER THE PATRONAGE OF HER ROYAL HIGHNESS PRINCESS MAHA CHAKIR SIRINDHORN | DIABETES ASSOCIATION OF THAILAND UNDER THE PATRONAGE OF HER ROYAL HIGHNESS PRINCESS MAHA CHAKIR SIRINDHORN | OGILVY & MATHER Bangkok | THAILAND | Bronze Lion Campaign |
VANILLA CAKE | DIABETES ASSOCIATION OF THAILAND UNDER THE PATRONAGE OF HER ROYAL HIGHNESS PRINCESS MAHA CHAKIR SIRINDHORN | DIABETES ASSOCIATION OF THAILAND UNDER THE PATRONAGE OF HER ROYAL HIGHNESS PRINCESS MAHA CHAKIR SIRINDHORN | OGILVY & MATHER Bangkok | THAILAND | |
CHOCOLATE BROWNIE | DIABETES ASSOCIATION OF THAILAND UNDER THE PATRONAGE OF HER ROYAL HIGHNESS PRINCESS MAHA CHAKIR SIRINDHORN | DIABETES ASSOCIATION OF THAILAND UNDER THE PATRONAGE OF HER ROYAL HIGHNESS PRINCESS MAHA CHAKIR SIRINDHORN | OGILVY & MATHER Bangkok | THAILAND | |
DONATION POSTERS | PUBLIC TRANSPORT VICTORIA | CHARITY | GPY&R Melbourne | AUSTRALIA | Bronze Lion |
THE WORLD'S FIRST BILLBED | MOLTYFOAM | MATTRESSES | BBDO PAKISTAN Lahore | PAKISTAN | Bronze Lion |
A MESSAGE TO SPACE | HYUNDAI MOTOR COMPANY | BRAND CAMPAIGN | INNOCEAN WORLDWIDE Seoul | SOUTH KOREA | Bronze Lion |
REDUCE SPEED DIAL | VOLKSWAGEN | VOLKSWAGEN | COLENSO BBDO Auckland | NEW ZEALAND | Bronze Lion |
DONATION POSTERS | PUBLIC TRANSPORT VICTORIA | CHARITY | GPY&R Melbourne | AUSTRALIA | Bronze Lion |
ZOO JEANS | KAMINE ZOOLOGICAL SUPPORT ASSOCIATION MINEKO-CLUB | KAMINE ZOO | I&S BBDO Tokyo | JAPAN | Bronze Lion |