outdoor

Aug 26, 2019

IPG Mediabrands launches Rapport in China

Company appoints Jennifer Zhu, formerly with WPP's Kinetic, as MD.

Apr 11, 2019

Social media is saving outdoor

Or is it the other way around?

Jan 28, 2019

Talon Outdoor names Barry Cupples as global CEO

Former Omnicom media buyer will drive expansion.

Dec 17, 2018

Reaching boxed in teenagers with subtle outdoor ads

The Monkeys and The Reach Foundation are behind this series of outdoor and print ads.

Aug 7, 2018

JCDecaux Transport rolls out automated DOOH planning tool in Hong Kong

Company says enhanced platform yields some surprises that defy conventional wisdom about where to advertise in Hong Kong's MTR system.

Jul 20, 2018

Alibaba buys minority stake in Focus Media to engage with shoppers on the move

Alibaba Group acquired a minority 6.62% interest in China’s Focus Media and plans to take another 5% share in the Shanghai-based firm within the next 12 months.