outdoor
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Outdoor advertising in Hong Kong is far from dead
PHD's Hong Kong CEO Antony Yiu has a passionate response to a study previously published by Campaign by Hong Kong Baptist University on outdoor advertising.
Why Hong Kong’s outdoor advertising is underperforming
Based on a recent study by Hong Kong Baptist University, OOH ads are failing to capture people as they severely lack creativity.
Google enters DOOH space: What does this mean for marketers?
Not content with being a leading player in the online advertising market, Google has announced they are entering the OOH market too. But is this a welcome move by the tech giant?
Micro-doors open up career doors in university campaign
INSPIRATION STATION: This set of installations by VMLY&R Australia for Bond University is an unexpected way to get people interested in university courses.
Cannes Lions: Dove's 'Courage is beautiful' and BK's 'Moldy Whopper' win big in print and outdoor
The first batch of Lions announced included the Print & Publishing, Outdoor and Design Lions.
IPG Mediabrands launches Rapport in China
Company appoints Jennifer Zhu, formerly with WPP's Kinetic, as MD.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
