PHD's Hong Kong CEO Antony Yiu has a passionate response to a study previously published by Campaign by Hong Kong Baptist University on outdoor advertising.
Based on a recent study by Hong Kong Baptist University, OOH ads are failing to capture people as they severely lack creativity.
Not content with being a leading player in the online advertising market, Google has announced they are entering the OOH market too. But is this a welcome move by the tech giant?
INSPIRATION STATION: This set of installations by VMLY&R Australia for Bond University is an unexpected way to get people interested in university courses.
The first batch of Lions announced included the Print & Publishing, Outdoor and Design Lions.
Company appoints Jennifer Zhu, formerly with WPP's Kinetic, as MD.
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