outdoor

12 hours ago

Cannes daily global podcast episode 2: Big wins in audio, health and outdoor

Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this second episode, we discuss the big award wins from the first night.

Sep 12, 2023

Third of brands to boost programmatic DOOH spend in next 18 months

Survey was conducted among 1,200 advertisers and agencies.

Mar 7, 2023

China’s outdoor market set to keep growth in post-zero Covid era

SHANGHAI ZHAN PODCAST: Camping, hiking and other domestic travel activities accelerated during the last three years. Mathew Jung, Greater China GM for German outdoor brand, Jack Wolfskin, is confident this growth will continue.

Dec 13, 2022

Outdoor advertising in Hong Kong is far from dead

PHD's Hong Kong CEO Antony Yiu has a passionate response to a study previously published by Campaign by Hong Kong Baptist University on outdoor advertising.

Nov 25, 2022

Why Hong Kong’s outdoor advertising is underperforming

Based on a recent study by Hong Kong Baptist University, OOH ads are failing to capture people as they severely lack creativity.

Oct 3, 2022

Google enters DOOH space: What does this mean for marketers?

Not content with being a leading player in the online advertising market, Google has announced they are entering the OOH market too. But is this a welcome move by the tech giant?