outdoor

Dec 13, 2022

Outdoor advertising in Hong Kong is far from dead

PHD's Hong Kong CEO Antony Yiu has a passionate response to a study previously published by Campaign by Hong Kong Baptist University on outdoor advertising.

Nov 25, 2022

Why Hong Kong’s outdoor advertising is underperforming

Based on a recent study by Hong Kong Baptist University, OOH ads are failing to capture people as they severely lack creativity.

Oct 3, 2022

Google enters DOOH space: What does this mean for marketers?

Not content with being a leading player in the online advertising market, Google has announced they are entering the OOH market too. But is this a welcome move by the tech giant?

Apr 14, 2022

Micro-doors open up career doors in university campaign

INSPIRATION STATION: This set of installations by VMLY&R Australia for Bond University is an unexpected way to get people interested in university courses.

Jun 22, 2021

Cannes Lions: Dove's 'Courage is beautiful' and BK's 'Moldy Whopper' win big in print and outdoor

The first batch of Lions announced included the Print & Publishing, Outdoor and Design Lions.

Aug 26, 2019

IPG Mediabrands launches Rapport in China

Company appoints Jennifer Zhu, formerly with WPP's Kinetic, as MD.