Emily Tan
Jun 23, 2015

Cannes Promo & Activation: The list of APAC winners

CANNES - Starhub's 4G4Good by DDB Singapore earned Asia's only Gold Lion in the Promo & Activations category.

Cannes Promo & Activation: The list of APAC winners

Follow Campaign Asia-Pacific's Cannes coverage at campaignasia.com/cannes2015 and coverage by the entire Campaign global team at cannes.campaignlive.co.uk.

Starhub's CSR campaign encouraged Singaporeans to donate leftover mobile data, minutes and unused SMSes to charity. In just the first month, more than 7,000 customers donated 720,000 minutes to charity, 3 millions SMSes and 9 million terabytes of data. 

The category's Grand Prix went to 'Lifepaint' by Grey London for Volvo UK.

In total, Asia-Pacific won a further 15 Lions, including three Silver and 12 Bronze Lions for a total of 16 out of 117 awards handed out in this category. 

APAC PROMO & ACTIVATION WINNERS

Title Advertiser Product Entrant / Agency Country Prize
4G4GOOD STARHUB 4G DDB GROUP SINGAPORE SINGAPORE Gold Lion
K9FM MARS PEDIGREE COLENSO BBDO Auckland NEW ZEALAND Silver Lion
REDUCE SPEED DIAL VOLKSWAGEN VOLKSWAGEN COLENSO BBDO Auckland NEW ZEALAND Silver Lion
MUMS AND MAIDS TRANSIENT WORKERS COUNT TOO (TWC2) TWC2 OGILVY & MATHER SINGAPORE SINGAPORE Silver Lion
FUTURE TICKET JAPAN SPORT COUNCIL NATIONAL STADIUM DENTSU INC. Tokyo / RHIZOMATIKS Tokyo JAPAN Bronze Lion
SAMSUNG SLIDELINER SAMSUNG AUSTRALIA SAMSUNG CURVED TV RANGE TRAFFIK Sydney AUSTRALIA Bronze Lion
OK GO: I WON’T LET YOU DOWN OK GO HUNGRY GHOST (OK GO ALBUM) MORI Tokyo / DRILL Tokyo / DENTSU INC. Tokyo JAPAN Bronze Lion
MATSUKO-ROID NATURAL EIGHT MATSUKO DELUXE DENTSU INC. Tokyo / DENTSU CASTING AND ENTERTAINMENT INC. Tokyo JAPAN Bronze Lion
#MACITBETTER McDONALD´S BIG MAC DDB Sydney AUSTRALIA Bronze Lion
#MYFAMILYCAN SPC ARDMONA SPC CANNED FRUIT AND VEGETABLES LEO BURNETT MELBOURNE AUSTRALIA Bronze Lion
K9FM MARS PEDIGREE COLENSO BBDO Auckland NEW ZEALAND Bronze Lion
HANDLE ON HYGIENE UNILEVER LIFEBOUY GEOMETRY GLOBAL Dubai UNITED ARAB EMIRATES Bronze Lion
  BMW   DDB GROUP NEW ZEALAND Auckland NEW ZEALAND Bronze Lion
ONLY GAYTM IN THE VILLAGE ANZ ANZ BANK WHYBIN\TBWA GROUP MELBOURNE AUSTRALIA Bronze Lion
MELANOMA LIKES ME MELANOMA PATIENTS AUSTRALIA MELANOMA PREVENTION GPY&R Brisbane AUSTRALIA Bronze Lion
THIS CALLS FOR A COCKTAIL SCHWEPPES AUSTRALIA SCHWEPPES MIXERS GPY&R Melbourne AUSTRALIA Bronze Lion

 

Source:
Campaign Asia

Related Articles

Just Published

7 hours ago

IPG becomes first company to integrate Adobe ...

The IPG Engine is set to be integrated across their full spectrum of operations, providing a suite of services that span the entire content lifecycle, including creation, curation, assembly, personalisation, and measurement.

8 hours ago

Where is China’s gaming industry headed next?

A draft legislation was published in December outlining plans to restrict in-game purchases in a bid to curb “obsessive” gaming behaviour in China. Then it disappeared. What happens next?

8 hours ago

The rise of indies amid Japan's advertising oligopoly

Amid the vast expanse of Japan's advertising landscape dominated by giants like Dentsu, Hakuhodo and ADK, independents are mushrooming. These David-like contenders may lack the colossal budgets of their Goliath counterparts, but they wield a different kind of power—one fueled by strategy, resilience, and agility.

17 hours ago

Dentsu bags Popeyes India's creative mandate

Account won post a multi-agency pitch