Emily Tan
Jun 27, 2015

Cannes: APAC wins 7 Lions for creative data, 4 for innovation

CANNES - Asia-Pacific improves on its track record this year with two Gold Lions in the newly-introduced creative data category and four Innovation Lions.

Reviving legends won a gold, silver and bronze Lion for Creative Data
Reviving legends won a gold, silver and bronze Lion for Creative Data

Follow Campaign Asia-Pacific's Cannes coverage at campaignasia.com/cannes2015and coverage by the entire Campaign global team at cannes.campaignlive.co.uk.

In total, the region won two Gold Lions, two Silver Lions and three Bronze Lions out of a total of 28 awards given out for the Creative Data category. No Grand Prix was given out for the category this year. 

One Gold creative data lion went to Leo Burnett Sydney for 'Run that town' on behalf of the Australian Bureau of Statistics' Census. To get Australians more involved with census data the agency created a mobile game in which the player could take control of any Australian town. The towns were created using real census data.

The other Gold Lion was earned by Dentsu, Dentsu Tec and Rhizomatiks for 'Reviving legends'  for the Japan Sport Council to honour Tokyo's National Stadium on 31 May 2014, its final day. For the event, the team brought back legendary athletes by tracing their great performances and using the data to reenact their great moments on the field using AR, camera motion, lasers and projection mapping. The initiative, reminiscent of last year's big winner 'Sound of Senna' also by Dentsu, won additional Silver and a Bronze Lions in the category.

Asia-Pacific also scored half the Innovation Lions awarded - four out of eight. The ideas that won were Baidu's Smart Chopsticks; M&C Saatchi Sydney and Optus' Clever Buoy; Saatchi & Saatchi Sydney and Luxottica's Penny the Pirate; and Grey Group Singapore's Life Saving Dot on behalf of Talwar Bindi.

The Grand Prix Innovation Lion was awarded to What3Words London for their mapping project, 3 Words to Address the World.

APAC CREATIVE DATA WINNERS

Title Advertiser Product Entrant / Agency Country Production Company Prize 
RUN THAT TOWN AUSTRALIAN BUREAU OF STATISTICS CENSUS LEO BURNETT SYDNEY  AUSTRALIA   Gold Lion
REVIVING LEGENDS JAPAN SPORT COUNCIL NATIONAL STADIUM DENTSU INC. Tokyo / DENTSU TEC INC. Tokyo / RHIZOMATIKS Tokyo JAPAN   Gold Lion
REVIVING LEGENDS JAPAN SPORT COUNCIL NATIONAL STADIUM DENTSU INC. Tokyo / DENTSU TEC INC. Tokyo / RHIZOMATIKS Tokyo JAPAN   Silver  Lion
CROSSWORD TARGETING MERCEDES-BENZ JAPAN MERCEDES-BENZ BRAND CAMPAIGN 2015 HAKUHODO Tokyo JAPAN HAKUHODO PRODUCT'S Tokyo Silver  Lion
HIDDEN SUGAR RECEIPT COLGATE PALMOLIVE SUGAR ACID NEUTRALIZER TOOTHPASTE RED FUSE COMMUNICATIONS Hong Kong / Y&R Hong Kong HONG KONG   Bronze Lion
MELANOMA LIKES ME MELANOMA PATIENTS AUSTRALIA MELANOMA PREVENTION GPY&R Brisbane AUSTRALIA   Bronze Lion
REVIVING LEGENDS JAPAN SPORT COUNCIL NATIONAL STADIUM DENTSU INC. Tokyo / DENTSU TEC INC. Tokyo / RHIZOMATIKS Tokyo JAPAN   Bronze Lion

 

APAC INNOVATION LION WINNERS

Title Advertiser Product Entrant / Agency Country Production Company Prize 
BAIDU KUAISOU   SMART CHOPSTICKS BAIDU ONLINE NETWORK TECHNOLOGY (BEIJING)  CHINA   Innovation Lion
CLEVER BUOY OPTUS THE WORLD'S FIRST SHARK DETECTION BUOY M&C SAATCHI Sydney AUSTRALIA   Innovation Lion
PENNY THE PIRATE LUXOTTICA STORYBOOK AND APP WITH INTEGRATED CHILDRENS EYE SCREENING SAATCHI & SAATCHI Sydney AUSTRALIA   Innovation Lion
LIFE SAVING DOT TALWAR BINDI LIFE SAVING DOT GREY GROUP Singapore SINGAPORE HFILMS Milan Innovation Lion

 

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