Sometimes it's because they are hilarious. Sometimes it's because they make you feel unexpected emotion. Sometimes it's because the idea is just plain cool. Some ads simply have the 'x' factorand will come up time and again when you ask people for their Cannes Lions contenders.
Certain work from Asia Pacific this year stands out as metal-winning material. For example, four of the six agency executives we approached in AustraliaNew Zealand told...
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