Sep 4, 2017

Unruly CEO: Want to win? Be a futurist

It's up to agency and brand leaders to see what’s coming first and prepare for it, as technology advances quicker than ever, according to Sarah Wood.

Jul 20, 2017

The next Cannes invasion: risk-management experts

As the festival of creativity celebrates fearless work that engages controversy, there will be a growing role for those who handle fallout and debates, writes BlueCurrent Japan MD Tetsuya Honda.

Jul 3, 2017

J&J: Agencies still the better option over in-house capability

The brand’s global CMO said while taking work in-house is a regular and significant conversation, employing agencies is still very much her preferred option.

Jun 30, 2017

Transparency issues about maturity, not corruption: AdParlor

As more markets, particularly in Asia, become more digitally advanced, the big-ticket issue of transparency in online advertising will eventually be solved, said AdParlor’s APAC CEO.

Jun 29, 2017

Millennial appeal top of mind for Wrigley and Mars Foods

Global CMOs at both Mars brands say rapid APAC digitisation and connecting with consumers emotionally are key facets of their agendas.

Jun 28, 2017

'Tech companies are taking over Cannes': Maurice Lévy

The festival shouldn't lose sight of celebrating creativity and creative people, the former Publicis Groupe CEO tells Campaign Asia-Pacific.