Tetsuya Honda
Jul 20, 2017

The next Cannes invasion: risk-management experts

As the festival of creativity celebrates fearless work that engages controversy, there will be a growing role for those who handle fallout and debates, writes BlueCurrent Japan MD Tetsuya Honda.

The Cannes Lions International Festival of Creativity has wrapped up for 2017. I served on this year's PR jury, which evaluated more than 2,200 entries from around the globe.

While Publics Groupe stunned marketing professionals in announcing that it would not participate in any advertising festivals in 2018, Cannes Lions should still draw countless advertising professionals. Top creative teams should always remain essential for Cannes success. But down the track, I dare say that...

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