Faaez Samadi
Jul 3, 2017

J&J: Agencies still the better option over in-house capability

The brand’s global CMO said while taking work in-house is a regular and significant conversation, employing agencies is still very much her preferred option.

Alison Lewis

As the debate over the agency-brand relationship continues, Johnson Johnson’s global CMO Alison Lewis said she believes agencies are still better executors of marketing and advertising services than in-house teams.

Lewis, who spoke to Campaign Asia-Pacific at Cannes Lions 2017, said the topic was highly relevant in today’s industry, and that JJ continues to go back and forth over it.

“We always have the conversation around should we in-source or outsource,...

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