David Blecken
Jun 23, 2017

Japan at Cannes: The work that cut through

A mobile Grand Prix offsets an absence of big wins in the categories Japan is more commonly known for.

Hakuhodo's 'Washi Lingerie'

It's been a slightly subdued year for Japan with no big Cyber or Design wins, but there have been surprising victories in other areas. So far, Japanese entrants have picked up a total of 32 Lions. The highlight has been the work around Seem, a smartphone-based male fertility testing kit produced by Recruit, which has won Japan’s only Grand Prix so far. The initiative was supported by Dentsu YR and won the top prize in the...

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