Robert Sawatzky
Jun 26, 2023

Campaign at Cannes 2023: Interview with S4 Capital chairman Martin Sorrell

S4 Capital chairman Martin Sorrell sits down with Campaign to discuss AI's impact on media agencies, the changing face of Cannes Lions, and why he keeps a strategic eye on the big picture.

(L) Martin Sorrell, chairman, S4 Capital and (R) Rogier Bikker, managing director, MediaMonks China at Cannes Lions 2023. Photo: LinkedIn/Rogier Bikker
(L) Martin Sorrell, chairman, S4 Capital and (R) Rogier Bikker, managing director, MediaMonks China at Cannes Lions 2023. Photo: LinkedIn/Rogier Bikker

WPP founder and chairman of S4 Capital, Martin Sorrell is no stranger to the week-long festivities at Cannes.

A vocal proponent of embracing the changing role of agencies, and stepping into the newfound hyperdigitalised era, Campaign caught up with him to discuss his thoughts on the impact of AI on marketing work and media agencies in particular, why Cannes is slowly becoming just as much a tech festival as it is a creative playing field, and why he always starts his industry analysis with an extremely wide lens. 

 

Source:
Campaign Asia

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