CANNES LIONS 2023: "Minister Kofe compared the fate of Tuvalu to a terminal cancer diagnosis, and with limited time, you are forced to think about what's important," says the chief creative officer of The Monkeys on the award-winning Tuvalu campaign that saves its sovereignty one pixel at a time.
SOUNDING BOARD: With four combined Lions this year and countries like Australia, New Zealand, and Japan leading the Lions tally for APAC, is a lack of good work or undue bias holding China from claiming its creativity throne at Cannes? Leading industry experts weigh in.
Transformative ideas that leave a lasting impression don't often take root in the average client brief; they are born out of intentional creativity that goes beyond the channel or the immediate business problem, opines Ogilvy PR's chief creative officer.
The Publicis Groupe Asia-Pacific CEO shares her thoughts on this year’s Titanium winners, the state of creativity in APAC, and what she hopes to see from future award entries.
Though there is no putting the AI genie back in the bottle, with an open mind, we can look forward to an exciting new age of creativity, because AI-powered or human-made, a good story always wins.
Campaign editors look back on the five-day Lions festival and talk to GUT, the five-year-old independent agency from Buenos Aires, which stormed to victory as the Agency of the Year.
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