| In Creative Minds, we ask APAC creatives a long
list of questions, from serious to silly, and ask them to pick 11 to answer. (Why 11? Just because.) Want to be featured? |
Name: Sorraprapa Pudtatrisin
Origin: Bangkok, Thailand
Places lived/worked: Bangkok, Thailand
Pronouns: She/Her
CV:
- Creative Group Head, VERO, Bangkok, Thailand, 2023-present
- Senior Associate Creative Art Director, Lazada Co., Ltd, Bangkok, 2023
- Senior Creative Art Director, VERO, Bangkok, 2022-2023
- Creative Art Director, Hakuhodo First, Bangkok, 2021-2022
- Creative Art Director, CJ WORX Co., Ltd, Bangkok, 2021
- Creative Art Director, Dude Digital Co., Ltd, Bangkok, 2017-2021
1. How did you end up being a creative?
I've always had a love for art since I was young, so I pursued a Bachelor of Arts degree in Communication Design at university.
I've long admired commercials that can change my perspective or stir emotions in just a few seconds, which makes working as a creative feel incredibly powerful and inspiring. To explore this path, I joined an internship program at Dentsu Thailand to get a broad view of creative work, and after graduating, I joined a small digital agency to learn from a more focused, hands-on perspective.
2. What's your favourite piece of work in your portfolio?
My favourite piece is the neck tag I designed for a leading drinking yoghurt brand in Thailand. It’s a simple item, but it was incredibly successful after launch. I worked with the biggest drinking yoghurt brand to create a neck tag that resonated with our target audience while also highlighting the product’s benefits. Once it launched, bottles with the neck tag sold out across Thailand and became a social media sensation, with people sharing their collections, asking where to buy them, and even reselling the neck tags.
What's your favourite piece of work created by someone
else?
There are so many, but if I had to choose, it would be TeamLab, a group outside the ad industry. I recently heard about it from a friend who visited TeamLab’s office in Tokyo. He shared incredible details, especially how TeamLab connects its installations worldwide—for instance, a fish swimming through the wall in Tokyo will appear in the tank at TeamLab Singapore. I really admire their attention to detail; even the smallest elements are thoughtfully integrated, even if no one notices. It’s truly inspiring.
What/who are your key creative influences?
Everything around me influences my creativity, the weather, people, buildings, spaces, basically, anything and everything can spark inspiration.
What's on your bucket list?
I want to travel the world to experience the art and history I studied in textbooks when I was young.
Who’s on your dream dinner guest list (alive or dead)?
I’d choose Van Gogh. I recently learned he was actually colourblind, and that some of the paints he used may have affected his mental state. I think it would be fascinating to have dinner with him, chat about his art, his unique view of the world, and how he saw things before he became consumed by his visions of stars, colours, and creativity.
What’s your favourite music/film / TV show/book / other of the past year, and why?
Although it's an older film, I recently watched Moana after hearing about the upcoming live-action version and a second animated season. Moana's story resonates with me, especially her journey of fighting for her own dreams against her parents' expectations. I’ve actually watched it twice—once in the original soundtrack and again in the Thai dub.
Cat person or dog person?
Slightly more of a dog person than a cat lover.
Analogue or digital?
I’m Gen Y, so I like both.
Early riser or night owl?
A night owl who tries her best to be an early riser
Extrovert or introvert?
I’m an ENFP, so I’m an extrovert who is almost introverted.
Any regrets?
A lot... I believe regrets are essential—they help us grow and improve.
