Robert Sawatzky
Jun 21, 2023

Campaign at Cannes 2023: CMO interview with Patricia Corsi, Bayer

Campaign Asia-Pacific speaks exclusively to Bayer's global CMO Patricia Corsi on Cannes, creativity and cultivating innovation in consumer healthcare.

Patricia Corsi, chief marketing, digital and information officer Bayer Consumer Health. Photo: Getty
Patricia Corsi, chief marketing, digital and information officer Bayer Consumer Health. Photo: Getty

As the festivities at Cannes continue this week, Campaign caught up with Patricia Corsi, global chief marketing, digital and information officer for Bayer Consumer Health, fresh off of her sharing a mainstage with Hollywood superstar Halle Berry on day one.

In our exclusive chat, she explains how she's "over the moon" to win a Gold Lion in Health & Wellness for its Diversitree Project campaign for Claritin, and its aim to plant more female trees in urban areas to absorb the pollen from male trees. We also speak about her role in stimulating more creative work as an industry leader, what keeps her up at night as a CMO, and what the Cannes Lion festival means to her.

Campaign Asia

Related Articles

Just Published

2 days ago

IPG becomes first company to integrate Adobe ...

The IPG Engine is set to be integrated across their full spectrum of operations, providing a suite of services that span the entire content lifecycle, including creation, curation, assembly, personalisation, and measurement.

2 days ago

Where is China’s gaming industry headed next?

A draft legislation was published in December outlining plans to restrict in-game purchases in a bid to curb “obsessive” gaming behaviour in China. Then it disappeared. What happens next?

2 days ago

The rise of indies amid Japan's advertising oligopoly

Amid the vast expanse of Japan's advertising landscape dominated by giants like Dentsu, Hakuhodo and ADK, independents are mushrooming. These David-like contenders may lack the colossal budgets of their Goliath counterparts, but they wield a different kind of power—one fueled by strategy, resilience, and agility.

2 days ago

Dentsu bags Popeyes India's creative mandate

Account won post a multi-agency pitch