Adrian Gonzalez
Oct 17, 2017

Businesses need to wake up to gender parity realities

Research to dig into your employees' attitudes and experiences, including inevitable local nuances, is a good place to start, writes Kantar's regional CEO.

We work in a world of dynamic organizations, cultures and brands. We strive to think progressively, challenge the status quo and deliver future-focused ideas and campaigns. And we’d like to think that this approach is reflected in the way that we run our companies, resulting in a diverse workforce of happy employees who feel equally valued and included.

However, it’s not always easy to gauge the real situation on the ground. Large multinational organizations know...

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