Staff Reporters
Feb 22, 2013

Burberry's global media review progresses to Asia

HONG KONG - Mediacom is said to be among one of the agencies participating in Burberry's pitch for its APAC media planning and buying business in Hong Kong this week.

Burberry's global media review progresses to Asia

The fashion brand called for a review of its global media account in December last year, with the review process now taking place in Hong Kong.

Incumbent agency Universal McCann has been working with Burberry in Hong Kong and also globally since April 2012.

However, UM has decided not to repitch for the account or be part of the global agency review held in London, without stating reasons.

ZenithOptimedia, Maxus, PHD, Mindshare and Media Palette have also confirmed they are not joining the pitch.

An industry source close to the client said only high-level regional meetings are being held this week, while 'chemistry meetings' at the local level yet to be called.

Campaign China

Related Articles

Just Published

14 hours ago

Pepsi unveils a new logo: a look back at the logos ...

A bold leap forward, the design reflects changing consumer tastes and the brand's digital ambitions. Also, it comes just in time for Pepsi’s 125th anniversary.

15 hours ago

2022 new-biz review: Which creative agencies came ...

Campaign looks at the top ad agencies ranked by gross new-business billing in 2022.

15 hours ago

From accounting to advertising, FCB's accidental ...

CREATIVE MINDS: A fan of Greek mythology, tattoos, Ryan Gosling and Shah Rukh Khan, in no particular order, Moumita Das' secret to success includes thriving under pressure.

17 hours ago

The importance of delivering a personalised ...

Privacy can no longer be a business afterthought; it must be a strategy from inception, says Cybage executive.