Bringing luxury to the Chinese masses

Prestige and exclusivity are being redefined by China’s size and scale, with help from digital technology.

Mirror, mirror… Augmented reality games are all the rage at pop-up stores.

When Uniplan’s executive producer Shirley Shantel reminisces about her early days working for luxury brands in China, she can’t help but express a sense of disbelief. “For a lot of brands like Prada, we used to do special made-to-order products. You had to be invited to have the catalogue put in front of you to order X amount of different bags.”

Such a scenario isn’t exactly rare now either, but these days it is certainly...

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