Omnicom partnership signals desire by experiential agencies to step further into the digital arena.
An audio-visual feast to celebrate the brand's 30th anniversary.
The new GM for Auditoire Hong Kong on the evolving importance of live-streaming.
Over the past year, the winning agency has won new clients such as Volkswagen and Fendi, and has worked on a host of luxury events.
Xavier Daurian fills in the position vacated by Pear Hsu.
Prestige and exclusivity are being redefined by China’s size and scale, with help from digital technology.
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