Grand Prix Auditoire Asia
Over the past year, Auditoire has won new clients such as Volkswagen and Fendi and delivered exciting events such as the Les Mondes de Chaumet party in Shanghai and the ‘Volkswagen Brand China SUV Family Reveal & All-New Touareg World Premiere’.
The former event – for luxury jeweller Chaumet – brought guests through a journey of ‘different cultures, countries and seasons’ by way of three engaging showcases: cold winter in Russia, warm spring in Japan and hot summer in Africa. The set-up saw nature and foliage beautifully blended with Haussmann architecture.
To cater to Asia’s growth of luxury markets, its Luxury Makers (by Auditoire), is flourishing by providing events strategy and communications services for luxury clients. The company combines Auditoire’s international expertise with its regional knowledge to create experiences that stand out globally.
While the global agency’s Asian headquarters is located in Shanghai, the brand has further expanded into the Asia-Pacific market through the Hong Kong office, providing China-based clients with creative services to various international destinations. The Hong Kong office recently welcomed Xavier Daurian as its general manager.