Photos from the Event Marketing Awards held on 19 March at Eaton Club, Hong Kong.
The full list of winners from the gala night in Hong Kong.
Areas were designed for exclusive game previews, fan engagement via VR, mobile commerce, and immersive theatre experiences.
"An X-shaped lighting installation was lowered to create individual stages to ensure a unified atmosphere."
Instead of a one-night launch show, the winning agency set up an experiential pop-up gym across Taiwan’s major cities.
A virtual character served as host of a 10th anniversary concert through live-motion capture hologram.
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