Staff Reporters
Mar 19, 2019

EMA winners: Best Trade Show/Exhibition

Areas were designed for exclusive game previews, fan engagement via VR, mobile commerce, and immersive theatre experiences.

GOLD winner Ubisoft at ChinaJoy
Brand Ubisoft
Agency Freeman

ChinaJoy is Asia’s largest video game and digital entertainment fair showcasing 4,000 games from over 30 different markets across a 170,000sqm-space at the Shanghai New International Expo Centre. For their booth, video game company Ubisoft was looking to elevate their experience as an exhibitor.

Freeman saw an opportunity to combine live performances with online-to-offline new retail activations...

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