GOLD winner Ubisoft at ChinaJoy
ChinaJoy is Asia’s largest video game and digital entertainment fair showcasing 4,000 games from over 30 different markets across a 170,000sqm-space at the Shanghai New International Expo Centre. For their booth, video game company Ubisoft was looking to elevate their experience as an exhibitor.
Freeman saw an opportunity to combine live performances with online-to-offline new retail activations...
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