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Data-driving event design is huge in China this year: Freeman
China ECD Kestrel Lee on how data collection is a driving force for the physical elements of event design.
Are event budgets taking a hit in China's economic climate?
Freeman's Kestrel Lee talks about the sectors in which event budgets are falling—and rising.
Freeman names new global president
Phil Molyneux, the former head of Sony and Dyson, has joined the brand experience agency.
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EMA winners: Best Trade Show/Exhibition
Areas were designed for exclusive game previews, fan engagement via VR, mobile commerce, and immersive theatre experiences.
FreemanXP appoints executive creative director for China
Lee will position the company as a growth agency to clients, focusing on strategies that help brands grow their share of market, share of voice and share of sale.
EMA winners: Best Brand Experience – B2C
A special tour was devised for the client with engagement points and games incorporated at each step of the journey.
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