May 9, 2019

Data-driving event design is huge in China this year: Freeman

China ECD Kestrel Lee on how data collection is a driving force for the physical elements of event design.

Apr 9, 2019

Are event budgets taking a hit in China's economic climate?

Freeman's Kestrel Lee talks about the sectors in which event budgets are falling—and rising.

Mar 26, 2019

Freeman names new global president

Phil Molyneux, the former head of Sony and Dyson, has joined the brand experience agency.

Mar 19, 2019

EMA winners: Best Trade Show/Exhibition

Areas were designed for exclusive game previews, fan engagement via VR, mobile commerce, and immersive theatre experiences.

Jun 18, 2018

FreemanXP appoints executive creative director for China

Lee will position the company as a growth agency to clients, focusing on strategies that help brands grow their share of market, share of voice and share of sale.

Jun 11, 2018

EMA winners: Best Brand Experience – B2C

A special tour was devised for the client with engagement points and games incorporated at each step of the journey.