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Phil Molyneux, the former head of Sony and Dyson, has joined the brand experience agency.
Areas were designed for exclusive game previews, fan engagement via VR, mobile commerce, and immersive theatre experiences.
Lee will position the company as a growth agency to clients, focusing on strategies that help brands grow their share of market, share of voice and share of sale.
A special tour was devised for the client with engagement points and games incorporated at each step of the journey.
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