Staff Reporters
Mar 19, 2019

EMA winners: Best Corporate Event

"An X-shaped lighting installation was lowered to create individual stages to ensure a unified atmosphere."

EMA winners: Best Corporate Event

GOLD winner Xerocon Brisbane
Brand Xerocon Brisbane
Agency INVNT

Cloud-based accounting software Xero had three key objectives in mind for its annual Xerocon event: to create an inspirational and educational experience that would encourage networking. As a tribute to the ‘sunshine state’, winning agency INVNT devised a Miami theme for the main event, which spanned four of the Brisbane Convention & Exhibition Centre’s halls, and partnered with Fenella Kernebone, head curator of TEDxSydney, to curate the guest performance and speaker program.

For the 3,000+ person-keynote, the agency created a custom-built stage that was ‘in the round,’ which meant that the audience was surrounding the stage in a 360-degree design that was shaped like the Xerocon pin logo. For breakout sessions, an X-shaped lighting installation was lowered to create individual stages to ensure a unified atmosphere. Xero exceeded its event goals, with results including attracting over 3,300 guests, delegate satisfaction was recorded at 8.3 out of 10, and the #Xerocon hashtag saw 6.3K mentions and 30.3K engagements on social media.

Source:
CEI

Related Articles

Just Published

1 day ago

Nike inspires children to dream big with rousing ...

Wieden+Kennedy Shanghai's new spot allows some of China’s biggest athletes to turn back the clock and reignite the dreams that spurred them to greatness.

1 day ago

Pepsi shows how to 'Save The Drama' this Chinese ...

FCB SHOUT Malaysia delivers a cheeky campaign aimed at alleviating typical festive frustrations whilst boosting bottle sales at this time.

1 day ago

Global new-biz round-up: Jim Beam and Pfizer among ...

Publicis Groupe and Havas post year-on-year growth.

1 day ago

Lessons from Adidas: How to respond to fake press ...

Following the recent hoax against sportswear brand Adidas, communication experts explain how to avoid being hit by a similar fake press release campaign.