Staff Reporters
Mar 19, 2019

EMA winners: Best Corporate Event

"An X-shaped lighting installation was lowered to create individual stages to ensure a unified atmosphere."

EMA winners: Best Corporate Event

GOLD winner Xerocon Brisbane
Brand Xerocon Brisbane
Agency INVNT

Cloud-based accounting software Xero had three key objectives in mind for its annual Xerocon event: to create an inspirational and educational experience that would encourage networking. As a tribute to the ‘sunshine state’, winning agency INVNT devised a Miami theme for the main event, which spanned four of the Brisbane Convention & Exhibition Centre’s halls, and partnered with Fenella Kernebone, head curator of TEDxSydney, to curate the guest performance and speaker program.

For the 3,000+ person-keynote, the agency created a custom-built stage that was ‘in the round,’ which meant that the audience was surrounding the stage in a 360-degree design that was shaped like the Xerocon pin logo. For breakout sessions, an X-shaped lighting installation was lowered to create individual stages to ensure a unified atmosphere. Xero exceeded its event goals, with results including attracting over 3,300 guests, delegate satisfaction was recorded at 8.3 out of 10, and the #Xerocon hashtag saw 6.3K mentions and 30.3K engagements on social media.

Source:
CEI

Related Articles

Just Published

15 hours ago

Fortnite maker launches an epic games battle ...

Fortnite maker Epic Games turns Apple's 1984 ad against it as it initiates legal action against the "oppressive" power of both Apple and Google.

16 hours ago

Audit assesses social-media platforms' progress ...

From policy enforcement to misinformation, a study conducted by IPG Mediabrands agency Reprise highlights the progress (or lack thereof) social-media platforms are making on brand safety.

16 hours ago

Punk wellness: Chinese healthcare marketing targets ...

Young Chinese are becoming the main target for healthcare products and brands need fun ways to communicate.

17 hours ago

Haier presents, the fridge you can split when you ...

A TVC for Haier Leader by Serviceplan China presents a new product with a very specific use case.