Experiences are no more just a touchpoint in a campaign journey—they’re the climax.
Reflecting on Spikes Asia, the ECD of INVNT identified how the festival connected with a new group of consumers, or what he likes to call 'Gen C'.
Agency adds talent from Imagination and Rizer.
The 'live brand storytelling' agency is making waves within 18 months of its APAC launch.
The new hire will be responsible for leading the creative output of campaigns for the agency’s APAC clients.
"An X-shaped lighting installation was lowered to create individual stages to ensure a unified atmosphere."
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