Millennials and Gen Zs are arguably our most important audiences in 2020. Last year, they accounted for 2.43 billion and 2.46 billion, or well over half of the world’s population, and as many of them work their way up the corporate ladder or enter the workforce, their spending power is similarly on the rise.
In fact, it’s predicted that millennials will comprise roughly 75% of the world’s working population by 2025. They are fast...
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