Laura Roberts
Dec 21, 2018

Why ‘live brand storytelling’ should spearhead marketing spend in 2019

The managing director of INVNT on turning customers into advocates.

The Atlantis Sanya launch by INVNT

We’re all familiar with the experience economy, and while the term was first coined by B. Joseph Pine II and James H. Gilmore back in 1998 after observing that consumers had come to unquestionably desire experiences’ the term remains ever so pertinent.

How can we connect with this the modern, experience-centered consumer Enter live brand storytelling a potent form of marketing that enables us to capture the hearts and minds of our audiences, transforming the...

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