Staff Reporters
Apr 24, 2019

INVNT adds producers in Sydney

Agency adds talent from Imagination and Rizer.

L-R: Mimi Fitzpatrick, Peter Love
L-R: Mimi Fitzpatrick, Peter Love

A few weeks after appointing a new executive creative director in Adam Harriden, INVNT has added to its talent stable by appointing Peter Love as senior producer and Mimi Fitzpatrick as producer.

Formerly with Imagination, Love has more than 12 years of experience and has worked with brands including Cisco, Google, Shell and Telstra in Australia, the UK and Europe. Fitzpatrick was most recently at Sydney-based agency Rizer, where she produced events for brands such as Cartier, GQ and Vogue.

Ther roles are newly created positions based in Sydney, and will report to Laura Roberts, MD of INVNT APAC. Both will work on campaigns in Australia and the wider APAC region, as well as on projects for global clients. 

“Many new and existing clients are looking to us as their ongoing partner, calling upon our expertise and know-how to deliver an increasing number of events throughout the region," Roberts said in a release. "With experience working across a range of verticals and event types, Peter and Mimi are expertly equipped to support our clients in the seamless production and delivery of their events.”

As CEI recently documented, it's been a big growth year for the 'live brand storytelling' agency. INVNT launched in APAC in early 2018 and opened a Singapore office in January, which it says is expanding rapidly. Earlier this year, INVNT launched a new content studio, known as HEVĒ and led by Emmy and Webby award winner Chris Hercik. The company has plans to roll the New York-based offering out to clients internationally.

“We will continue to expand our operations and offerings as marketers increasingly seek to transform their busier than ever, often distracted audiences, into engaged brand advocates and 'citizen journalists' who share their stories with the world,” CEO Scott Cullather said in a release.

COO Kristina McCoobery added that the agency is actively building out its global infrastructure to support clients that operate across countries and regions, particularly as more and more of them turn their attention to live events.


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