Staff Reporters
Mar 19, 2019

Event Marketing Awards 2019 winners revealed

The full list of winners from the gala night in Hong Kong.

George P. Johnson was one of the big winners of the night.
George P. Johnson was one of the big winners of the night.

CEI's Event Marketing Awards (EMA) was held in Hong Kong on the night of March 19.

SMS Group and George P. Johnson were the big winners of the night, snagging three GOLD awards each. Meanwhile, Auditoire and Jack Morton Worldwide picked up a Grand Prix each. Freeman too fared well with two GOLD awards under its belt. 

We also saw representation from Australia with Belle Laide Events' winning the Rising Star and Event Team of the Year awards, and INVNT scoring a GOLD for Best Corporate Event. 

A detailed list of the winning campaigns, agencies, and individuals will follow. Here is a complete listing of all the winners (see the shortlist):

Best of Brand Experience Grand Prix

Experiential Marketing Agency of the Year Grand Prix

The Rising Star

  • Winner: Rosie Campo, Belle Laide Events, Australia
  • Runner-Up: Matthew Yau, Agenda Consulting, Hong Kong

Event Team of the Year (Agency)  

  • Winner: Belle Laide Events, Australia
  • Runner-Up: INVNT, Australia

Campaign / Event Winners

Award Campaign title Credited agency/ company Client Country
Best Launch
Gold Volkswagen Touareg China Launch - Mission Touareg SMS GROUP / Noitom Volkswagen Import China
Silver The Porsche Macan Launch Jack Morton Worldwide Porsche China China
Bronze Victoria & Albert Museum Shoes: Pleasure & Pain Exhibition Swire Properties Limited Swire Properties Limited Hong Kong
Best Live Event
Gold Tencent DNF 10th Anniversary Party On! George P Johnson Tencent China
Silver The Porsche Macan Launch Jack Morton Worldwide Porsche China China
Bronze G-SHOCK 35th Anniversary SHOCK THE WORLD Shanghai Dentsu TEC Advertising Company Shanghai Branch CASIO(CHINA)CO.,LTD China
Best Corporate Event
Gold Xerocon Brisbane 2018 INVNT Xero Australia
Silver MTR advertising - Innovate Festival 2018 JCDecaux Transport JCDecaux Transport Hong Kong
Bronze Open Future Festival The Economist The Economist Hong Kong
Best Trade Show/Exhibition 
Gold Ubisoft ChinaJoy Freeman Ubisoft China China
Silver What Makes You Employable - India Roadshow UNSW Sydney / CommunicateIndia UNSW Sydney Australia
Bronze The Dinosaur Hunt Melco Resorts & Entertainment Melco Resorts & Entertainment Macau
Best Use of Influencer
Gold Changsha IFS Grand Opening Wharf China Estates Limited Changsha IFS China
Silver Victoria & Albert Museum Shoes: Pleasure & Pain Exhibition Swire Properties Limited Swire Properties Limited Hong Kong
Bronze SMA Angels with Hidden Wings Campaign Inspire Public Relations Co., Ltd. Biogen Taiwan Ltd. Taiwan
Best Creative Idea
Gold The Porsche Macan Launch Jack Morton Worldwide Porsche China China
Silver Mercedes-Benz C-Class Taiwan Launch - C-Class Sports Pop-Ups SMS GROUP Mercedes-Benz Taiwan Ltd. China
Bronze Ubisoft ChinaJoy Freeman Ubisoft China China
Bronze Mercedes-Benz S-Class 'The Pinnacle of Luxury' Sumo Eleven Mercedes-Benz Malaysia Malaysia
Best Experiential Marketing
Gold Hennessy Declassified Shanghai AUDITOIRE Moët Hennessy Diageo Shanghai Limited China
Silver Volkswagen Arteon Korea Launch - The Art:eon House SMS GROUP Audi Volkswagen Korea Ltd. China
Bronze Tencent DNF Carnival 2018 George P Johnson Tencent China
Best Brand Activation
Gold Mercedes-Benz C-Class Taiwan Launch - C-Class Sports Pop-Ups SMS GROUP Mercedes-Benz Taiwan Ltd. China
Silver Akademi Suami Sejati VMLY&R Indonesia, Geometry Global Kraft Heinz SEA Indonesia
Bronze Morpheus Grand Opening at City of Dreams Melco Resorts & Entertainment Melco Resorts & Entertainment Macau
Best Use of Technology
Gold Tencent DNF 10th Anniversary Party On! George P Johnson Tencent China
Silver Volkswagen Touareg China Launch - Mission Touareg SMS GROUP / Noitom Volkswagen Import China
Bronze SATELLITE HEROES iPLANET Incorporated / 1→10, Inc. MITSUBISHI ELECTRIC CORPORATION Japan
Best Use of Social Media
Silver Ubud Food Festival - World Spiciest Noodle VMLY&R Indonesia, Geometry Global Kraft Heinz SEA Indonesia
Bronze Shell Bonus Point: Grab in 60sec to Win a Tonne of Shell V-Power Shell Hong Kong / 100Most / One Cool Online Shell Hong Kong Limited Hong Kong
Best Digital Experience
Silver Tencent UP! 2018 George P Johnson Tencent China
Bronze Shiseido Ultimune Immunity Journey What If Shiseido Hong Kong
Best Sustainability Award
Gold Grand Hyatt Singapore - Attaining Multiple Levels of Sustainability Grand Hyatt Singapore Grand Hyatt Singapore Singapore
Silver Go Green Say it LOUD Say it PROUD JCDecaux Transport JCDecaux Transport Hong Kong
Bronze TEDxSydney 2018 INVNT TEDxSydney Australia
Best Business Solution
Gold Oath Premium Coffee Pop-Up Shop Dentsu One Taipei YAHOO! Taiwan
Silver ISM 2018 BI WORLDWIDE ECOLAB Singapore
Best Outdoor Event
Gold Mercedes-Benz C-Class Taiwan Launch - C-Class Sports Pop-Ups SMS GROUP Mercedes-Benz Taiwan Ltd. China
Silver SPORT b. X ROC Graffiti Run 2018 Agnès b. HK Limited Agnès b. HK Limited Hong Kong
Bronze Porsche Sportscar Together Day Freeman, Golin, Keko, LEWIS Porsche Asia Pacific Singapore
Bronze MG HS Global Launch - HS Factor(y) SMS GROUP SAIC Motor Morris Garages China
Best Brand Experience - B2B
Gold Mercedes-Benz S-Class 'The Pinnacle of Luxury' Sumo Eleven Mercedes-Benz Malaysia Malaysia
Silver Tencent UP! 2018 George P Johnson Tencent China
Bronze Search Unboxed MCI Group Asia Pacific Google Indonesia Singapore
Best Brand Experience - B2C
Gold Chengdu Parcours Art Festival Wharf China Estates Limited Chengdu IFS China
Silver Tencent DNF Carnival 2018 George P Johnson Tencent China
Bronze Les Mondes De Chaumet Party Shanghai AUDITOIRE Chaumet China
Bronze The Porsche Macan Launch Jack Morton Worldwide Porsche China China
Best Integrated Marketing
Gold Victoria & Albert Museum Shoes: Pleasure & Pain Exhibition Swire Properties Limited Swire Properties Limited Hong Kong
Silver Ubisoft ChinaJoy Freeman Ubisoft China China
Bronze Celebrating 5 years of the AIA Carnival Agenda Consulting Great Entertainment Group / AIA Hong Kong
Best Sponsorship
Gold Hong Kong Observation Wheel and AIA Vitality Park The Entertainment Corporation Limited Great Entertainment Group / AIA Hong Kong
Silver FWD North Pole Marathon 2018 FWD Life Insurance Company (Bermuda) Limited FWD Hong Kong Hong Kong
Bronze FWD MAX Limitless Challenge 2018 FWD Life Insurance Company (Bermuda) Limited FWD Life Insurance Company (Bermuda) Limited Hong Kong
Best PR Stunt
Bronze Akademi Suami Sejati VMLY&R Indonesia, Geometry Global Kraft Heinz SEA Indonesia
Best Game Changer
Gold Tencent DNF Carnival 2018 George P Johnson Tencent China
Silver The Porsche Macan Launch Jack Morton Worldwide Porsche China China
Bronze BASF at ChinaPlas Freeman China BASF China China
Best Production
Gold Porsche Experience Centre Shanghai Launch Freeman Porsche China China
Silver Mercedes-Benz S-Class 'The Pinnacle of Luxury' Sumo Eleven Mercedes-Benz Malaysia Malaysia
Bronze adidas Republic Of Sports 2018 AUDITOIRE adidas China
Best Public Event
Gold Coca Cola Food and Music Festival Activemedia Coca Cola Pakistan Pakistan
Silver adidas Republic Of Sports 2018 AUDITOIRE adidas China
Bronze Singapore Night Festival 2018 AUDITOIRE National Heritage Board Singapore

 

Source:
CEI

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