Staff Reporters
Mar 19, 2019

EMA winners: Best Live Event

A virtual character served as host of a 10th anniversary concert through live-motion capture hologram.

GOLD winner Tencent DNF 10th Anniversary Party On
Brand Tencent
Agency George P. Johnson

Tencent’s brief for the 10th anniversary celebrations of the Dungeon Fighter DNF in Shanghai was fairly straightforward The Chinese gaming giant wanted to put out a performance that would make the best use of its own music IPs. The team at George P. Johnson designed a campaign to Pay Tribute to Passion’ and brought their most beloved...

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