Staff Reporters
Sep 30, 2019

Photos: G-Star Raw's experiential show pulls out all the stops

An audio-visual feast to celebrate the brand's 30th anniversary.

Last week, Dutch denim brand G-Star Raw staged a sensorial 30th anniversary fashion show in Shanghai. Some of the highlights of the show was an aircraft on stage and dance performances. And there weren't just clothes on display – there were also denim bicycles, sleds, canoes, and more. The show was created and produced by AUDITOIRE Asia. 

Related Articles

Just Published

2 hours ago

Reuters to provide digital journalism training in ...

Produced as part of the Facebook Journalism Project, the free course will be available first in Pakistan, Bangladesh, Thailand, Malaysia, Indonesia and Sri Lanka.

2 hours ago

Thundercat remixes classic Diet Coke jingle 'just ...

Aiming to capture the 'unapologetic' spirit of its fans, the song launches the brand's new campaign by Droga5 London.

2 hours ago

WarnerMedia and Discovery join to form world’s ...

AT&T, the current owner of WarnerMedia, will be the majority shareholder.

10 hours ago

Dat Bike rides with Happiness Saigon as creative ...

The FCB-affiliated agency will consult on Dat Bikes’s creative, campaign strategy and communications.