Marketing News
Staff Reporters
Sep 30, 2019

Photos: G-Star Raw's experiential show pulls out all the stops

An audio-visual feast to celebrate the brand's 30th anniversary.

Last week, Dutch denim brand G-Star Raw staged a sensorial 30th anniversary fashion show in Shanghai. Some of the highlights of the show was an aircraft on stage and dance performances. And there weren't just clothes on display – there were also denim bicycles, sleds, canoes, and more. The show was created and produced by AUDITOIRE Asia. 

Source:
Campaign Asia

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

The untapped potential of OTT for Singapore marketers

1 The untapped potential of OTT for Singapore marketers

Unilever CEO: 'Spend on social will jump from 30% to 50%'

2 Unilever CEO: 'Spend on social will jump from 30% to 50%'

Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

3 Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

HSBC’s CMO on using Hong Kong as a backdrop to storytelling

4 HSBC’s CMO on using Hong Kong as a backdrop to storytelling

Why so many are leaving adland to embark on 'solopreneurship'

5 Why so many are leaving adland to embark on 'solopreneurship'

Havas and Moonfolks form media alliance in Indonesia

6 Havas and Moonfolks form media alliance in Indonesia

Coca-Cola media business contract lies between Publicis and WPP

7 Coca-Cola media business contract lies between Publicis and WPP

Too old for the party, too young to leave—the paradox of middle age in advertising

8 Too old for the party, too young to leave—the paradox of middle age in advertising

WPP and Bain mull sale of Kantar Worldpanel data division for $6.5 billion

9 WPP and Bain mull sale of Kantar Worldpanel data division for $6.5 billion

Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

10 Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

Related Articles

Malaysia's FashionValet faces corruption probe after US$10 million loss of public funds
Nov 11, 2024
Staff Reporters

Malaysia's FashionValet faces corruption probe ...

Let your jeans age the way you do—gracefully
May 25, 2022
Ad Nut

Let your jeans age the way you do—gracefully

Lipton Ice Tea launches 1990s-inspired fashion collection
Aug 25, 2024
Alessandra Scotto di Santolo

Lipton Ice Tea launches 1990s-inspired fashion ...

AI, sustainability, Web3 and a need for continuous innovation: Vogue Singapore pins down 'what's next' in the worlds of fashion, creative and more
Nov 23, 2023
Rahat Kapur

AI, sustainability, Web3 and a need for continuous ...

Just Published

M&C Saatchi reveals AI tool that measures brands' 'cultural power'
1 hour ago
Eszter Gurbicz

M&C Saatchi reveals AI tool that measures brands' ...

The agency group rebranded on a global level last December.

How pharma-backed websites are easing doctors’ search woes through AI
1 hour ago
Marc Iskowitz

How pharma-backed websites are easing doctors’ ...

Pharma struggles to engage healthcare professionals online. Here's how AI could transform the user experience.

Mark Read: 'AI will unlock adland's productivity challenge'
1 hour ago
Lucy Shelley

Mark Read: 'AI will unlock adland's productivity ...

AI to 'touch' every corner of WPP, says Read, as Google touts UK investment.

Nearly 70% of ‘parents’ targeted by ads don’t have kids
1 hour ago
Joseph Arthur

Nearly 70% of ‘parents’ targeted by ads don’t have kids

The accuracy of socio-demographic targeting in digital advertising has been called into question, with a report revealing a disconnect between targeting assumptions and actual audience composition.