uniplan

Jan 8, 2019

Bringing luxury to the Chinese masses

Prestige and exclusivity are being redefined by China’s size and scale, with help from digital technology.

Dec 17, 2018

Uniplan Hong Kong names new MD

The new appointment marks the end of a months-long search for Darren Chuckry's replacement.

Dec 5, 2018

Are event budgets shrinking?

What goes up but never comes down? Venue costs and overheads that are eating into event budgets, apparently.

Nov 29, 2018

Watch: Curating brand experiences in the Wanghong era

Sally Lu, managing director of Uniplan, Shanghai and Guangzhou, detailed the appeal of web celebrities or wanghong in China.

Nov 2, 2018

Chinese brands on a charm offensive overseas

Big Tech names such as Huawei and Alibaba seek to impress delegates in Europe and US with prestigious venues and glitzy programmes.

Aug 31, 2018

Ford Mustang vrooms in on young Chinese

Vistors at the launch of its sixth generation model in Shanghai and Beijing were treated to a tailor-made experience.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins