uniplan
Bringing luxury to the Chinese masses
Prestige and exclusivity are being redefined by China’s size and scale, with help from digital technology.
Uniplan Hong Kong names new MD
The new appointment marks the end of a months-long search for Darren Chuckry's replacement.
Are event budgets shrinking?
What goes up but never comes down? Venue costs and overheads that are eating into event budgets, apparently.
Watch: Curating brand experiences in the Wanghong era
Sally Lu, managing director of Uniplan, Shanghai and Guangzhou, detailed the appeal of web celebrities or wanghong in China.
Chinese brands on a charm offensive overseas
Big Tech names such as Huawei and Alibaba seek to impress delegates in Europe and US with prestigious venues and glitzy programmes.
Ford Mustang vrooms in on young Chinese
Vistors at the launch of its sixth generation model in Shanghai and Beijing were treated to a tailor-made experience.
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