Surekha Ragavan
Jan 16, 2019

The new frontiers of luxury

The long-held desire for high-end material things has effectively been replaced by the past year’s biggest event trend—personalisation.

The right touch… The new W Kuala Lumpur is receiving increased demands.

Supercars rolling up to a glittery hotel. Magnums of champagne. Diamonds and sequins. What we’ve traditionally associated with luxuryor a standard night at the Gatsby residenceis fading quickly. 

Marine Debatte, head of events APJChina at BI Worldwide, indicates that five-star hotels and events have reached peak luxury’ where things like quality service and Nespresso machines are now a given. 

“If you’re going to Four Seasons or Mandarin...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for CEI Bulletins

Related Articles

Just Published

Premium
Dentsu Aegis sees in-housing as opportunity: Tim Andree
Premium
20 minutes ago

Dentsu Aegis sees in-housing as opportunity: Tim Andree

Carat's North American work for P&G is an example of a hyrbrid model that includes in-housing, according to DAN's global CEO, Tim Andree.

Premium
Marketers should expand their minds when it comes to data
Premium
2 hours ago

Marketers should expand their minds when it comes ...

iProspect's regional head of data explores the implications of a data-based economy, both within and beyond marketing.

Premium
Torie Henderson departs OMG
Premium
2 days ago

Torie Henderson departs OMG

Market-level CEOs will lead their territories as the CEO of SEA and India, and longtime MediaWorks chairperson, leaves after 13 years.

Premium
Can we talk about Ridley Scott directing ads?
Premium
3 days ago

Can we talk about Ridley Scott directing ads?

Hennessy and Turkish Airlines splash out on films by the legendary director, but is it a case of big budgets signifying nothing?