Faaez Samadi
Sep 13, 2018

Brands now get the power of gaming: Twitch co-founder

Kevin Lin says from gaming streams to esports, advertisers are finally giving the world’s largest entertainment genre the respect it deserves.

It’s taken a while but brands are now on board with the world of gaming, with the meteoric rise of esports being a critical catalyst, says Twitch co-founder and COO Kevin Lin.

Speaking to reporters at the All That Matters conference in Singapore, Lin said gaming is now being seen as “both a marketing tool and commercial opportunity” for numerous brands outside the industry and that esports has been “a great path for that”.

...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
New study highlights destinations for accessible meetings
Premium
18 hours ago

New study highlights destinations for accessible ...

Four key Asia-Pacific cities found to “have innovated and adapted”.

Premium
Why the events world struggles with talent
Premium
18 hours ago

Why the events world struggles with talent

Event360 recap: Challenges in attracting and retaining talent in the industry.

Premium
Lexus launches ad scripted entirely using AI
Premium
18 hours ago

Lexus launches ad scripted entirely using AI

Spot is directed by Oscar-winning Kevin Macdonald.

Premium
Agency of the Year Awards 2018 shortlists released
Premium
19 hours ago

Agency of the Year Awards 2018 shortlists released

See the shortlists for the five Agency of the Year regions and the Network of the Year awards, and find information on attending the awards presentations in December.