Twitch's standout campaigns of the year so far include a spicy chicken livestream for McDonald's and a multi-verse experience with Genshin Impact's beloved mascot.
Looking to succeed on Twitch? Be inspired by the wisdom of the people who know it best — gamers.
The first collection of Twitch's standout campaigns showcases how a chewing gum and food delivery brand authentically inserted themselves into the gaming community, while a gaming laptop manufacturer taps a top Korean streamer to demonstrate its capabilities.
Though it may seem far off, the metaverse is already starting to arrive. Brands that start reinventing themselves now will have the advantage, argues the CEO of Totally Awesome.
The beverage giant’s refreshed identity includes a new ‘Hug’ logo and a partnership with Twitch.
Agency network says it is the first to partner with Twitch in the region.
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