twitch

Feb 5, 2020

Twitch names Spotify's Sunita Kaur as first APAC MD

Kaur will focus on growing the gaming platform's community of creators, media and advertising partners in the region.

Jan 22, 2019

In Japan, Twitch looks beyond the world of gaming

The streaming platform's head of advertising sales discusses the potential for "real-life" content and bringing mainstream brands on board without alienating core users.

Sep 13, 2018

Brands now get the power of gaming: Twitch co-founder

Kevin Lin says from gaming streams to esports, advertisers are finally giving the world’s largest entertainment genre the respect it deserves.

Jan 31, 2018

Facebook takes on YouTube and Amazon with gaming creator pilot program

Operating since 2011, Twitch is Amazon's live streaming subsidiary and the lifeforce that allows eSports athletes to monetize content. Facebook wants in.

Feb 10, 2017

Dekki to offer brands "frictionless" reach to gaming communities

The founder believes gamers have no more time for advertisers that get in the way of their experience.