twitch
Women to Watch 2022: Tara Crosby, Twitch
Overseeing Twitch’s highest-performing sales team in APAC, Crosby’s passion and ability to lead from the front has seen her smash targets and even outpace forecasts.
Tuning into Generation Twitch: what sets the youthful audience for gaming and livestreaming apart
A new audience segment is emerging within young adults: Generation Twitch which spreads across millennials, Gen Z, and Gen Alpha. Brand owners ought to pay attention to what unites this audience — a greater focus on diversity, inclusivity, and authenticity.
Twitch’s top-performing APAC campaigns: Q3 2022
The platform’s standout campaigns of the last quarter include a sausage roll campaign for Patties and Amazon Prime Day livestreams.
How 'gamefluencers' are transforming the world of gaming
With constant live-streaming and live-chatting, their connections with their followers can run deeper, turning virtual spaces into social hubs connecting tight-knit communities.
Twitch Prime subscriptions are funding this poverty relief center
A community center is joining Twitch to receive funds directly from Jeff Bezos’ pockets.
Twitch's top-performing APAC campaigns: Q2 2022
The platform's standout campaigns of Q2 include an anti-drunk-driving effort by the Queensland government, and a Maybelline campaign to promote its new mascara.
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