twitch
Campaign Crash Course: Tips for marketers to tap the gaming market
As marketers look for more effective ways to target consumers, gaming is rapidly emerging as a great way to catch their attention. Here's how marketers can tap this opportunity.
Amazon touts new Twitch, IMBdTV offerings, audience guarantees via ad tech
In NewFronts presentation, the tech giant says it will launch original series on IMDbTV, bundle Amazon Advertising and Twitch campaigns and offer audience guarantees on media placements.
Twitch hires two former DAN executives
Live-streaming app is expanding its Asia-Pacific senior team.
Amazon Music to integrate Twitch livestreams
Livestreams by artists using Twitch will be available within Amazon's music app right alongside on-demand tracks.
Twitch names Sandeep Suvarna as APAC marketing head
Former Fox Networks and LinkedIn marketer will be tasked with showcasing gaming and growing non-gaming content to increase the number of users in the region.
Brand investment in esports heads toward $1 billion, with Asia leading consumption
Asia leads the world in consumption of both esports content and overall gaming content, including livestreaming, according to a new forecast from Warc.
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