As marketers look for more effective ways to target consumers, gaming is rapidly emerging as a great way to catch their attention. Here's how marketers can tap this opportunity.
In NewFronts presentation, the tech giant says it will launch original series on IMDbTV, bundle Amazon Advertising and Twitch campaigns and offer audience guarantees on media placements.
Live-streaming app is expanding its Asia-Pacific senior team.
Livestreams by artists using Twitch will be available within Amazon's music app right alongside on-demand tracks.
Former Fox Networks and LinkedIn marketer will be tasked with showcasing gaming and growing non-gaming content to increase the number of users in the region.
Asia leads the world in consumption of both esports content and overall gaming content, including livestreaming, according to a new forecast from Warc.
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