Apr 21, 2022

Twitch’s top-performing APAC campaigns: Q1 2022

Twitch's standout campaigns of the year so far include a spicy chicken livestream for McDonald's and a multi-verse experience with Genshin Impact's beloved mascot.

Jan 11, 2022

Twitch's top-performing APAC campaigns: Q4 2021

The first collection of Twitch's standout campaigns showcases how a chewing gum and food delivery brand authentically inserted themselves into the gaming community, while a gaming laptop manufacturer taps a top Korean streamer to demonstrate its capabilities.

Oct 19, 2021

Marketing will be redefined by Zoomers in the metaverse

Though it may seem far off, the metaverse is already starting to arrive. Brands that start reinventing themselves now will have the advantage, argues the CEO of Totally Awesome.

Sep 30, 2021

Coca-Cola debuts ‘Real Magic’ global brand platform with emphasis on gaming

The beverage giant’s refreshed identity includes a new ‘Hug’ logo and a partnership with Twitch.

Sep 28, 2021

GroupM ties with Twitch in APAC to bolster gaming expertise

Agency network says it is the first to partner with Twitch in the region.