twitch
Twitch hires two former DAN executives
Live-streaming app is expanding its Asia-Pacific senior team.
Amazon Music to integrate Twitch livestreams
Livestreams by artists using Twitch will be available within Amazon's music app right alongside on-demand tracks.
Twitch names Sandeep Suvarna as APAC marketing head
Former Fox Networks and LinkedIn marketer will be tasked with showcasing gaming and growing non-gaming content to increase the number of users in the region.
Brand investment in esports heads toward $1 billion, with Asia leading consumption
Asia leads the world in consumption of both esports content and overall gaming content, including livestreaming, according to a new forecast from Warc.
Twitch names Spotify's Sunita Kaur as first APAC MD
Kaur will focus on growing the gaming platform's community of creators, media and advertising partners in the region.
In Japan, Twitch looks beyond the world of gaming
The streaming platform's head of advertising sales discusses the potential for "real-life" content and bringing mainstream brands on board without alienating core users.
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