twitch
Twitch’s top-performing APAC campaigns: Q1 2022
Twitch's standout campaigns of the year so far include a spicy chicken livestream for McDonald's and a multi-verse experience with Genshin Impact's beloved mascot.
Good game: How to use gaming techniques to level up your brand marketing on Twitch
Looking to succeed on Twitch? Be inspired by the wisdom of the people who know it best — gamers.
Twitch's top-performing APAC campaigns: Q4 2021
The first collection of Twitch's standout campaigns showcases how a chewing gum and food delivery brand authentically inserted themselves into the gaming community, while a gaming laptop manufacturer taps a top Korean streamer to demonstrate its capabilities.
Marketing will be redefined by Zoomers in the metaverse
Though it may seem far off, the metaverse is already starting to arrive. Brands that start reinventing themselves now will have the advantage, argues the CEO of Totally Awesome.
Coca-Cola debuts ‘Real Magic’ global brand platform with emphasis on gaming
The beverage giant’s refreshed identity includes a new ‘Hug’ logo and a partnership with Twitch.
GroupM ties with Twitch in APAC to bolster gaming expertise
Agency network says it is the first to partner with Twitch in the region.
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