The Amazon-owned company’s rivals are attempting to poach streamers away from the platform after controversial policy changes.
‘They just want to bleed us dry’: Streamers threaten to leave Twitch over new branded content guidelines
The restrictions curb the ways streamers can display sponsors and ads. Some are threatening to try other platforms in response.
Clip Editor aims to boost streamer activity on other social media platforms to drive traffic back to their channels.
Twitch aims to prove stability to marketers with a focus on TwitchCon and creator tools.
The platform’s standout campaigns of the last quarter include rolling out the “purple carpet” at the Black Adam premier livestream, a first-of-its-kind 11/11 shopping extravaganza, and more.
A new audience segment is emerging within young adults: Generation Twitch which spreads across millennials, Gen Z, and Gen Alpha. Brand owners ought to pay attention to what unites this audience — a greater focus on diversity, inclusivity, and authenticity.
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