Apr 2, 2024

How to stand out in an attention economy

Even as consumer attention spans dwindle and the popularity of short-form videos reaches unprecedented levels, livestreaming has surfaced as a surprisingly effective countermeasure. Gemma Battenbough of Twitch explores.

Jan 11, 2024

Twitch layoffs hit marketing team

Twitch’s senior director of marketing, head of social media and influencer marketing manager were let go as part of a 500-person reduction.

Dec 16, 2023

Twitch relaxes sexual content guidelines, but they still could endanger ad revenue for streamers

“Highlighting” fully clothed breasts may be costly for some content creators, in one example of how the guidelines could create confusion.

Dec 10, 2023

Twitch recaps year with side-scroller and streamer competition

It’s also encouraging streamers to host their own end-of-year recap for their individual communities.

Jun 15, 2023

Twitch competitors seize opportunities amid branded content fallout

The Amazon-owned company’s rivals are attempting to poach streamers away from the platform after controversial policy changes.

Jun 9, 2023

‘They just want to bleed us dry’: Streamers threaten to leave Twitch over new branded content guidelines

The restrictions curb the ways streamers can display sponsors and ads. Some are threatening to try other platforms in response.