twitch

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Campaign Crash Course: Tips for marketers to tap the gaming market

As marketers look for more effective ways to target consumers, gaming is rapidly emerging as a great way to catch their attention. Here's how marketers can tap this opportunity.

May 4, 2021

Amazon touts new Twitch, IMBdTV offerings, audience guarantees via ad tech

In NewFronts presentation, the tech giant says it will launch original series on IMDbTV, bundle Amazon Advertising and Twitch campaigns and offer audience guarantees on media placements.

Oct 5, 2020

Twitch hires two former DAN executives

Live-streaming app is expanding its Asia-Pacific senior team.

Sep 2, 2020

Amazon Music to integrate Twitch livestreams

Livestreams by artists using Twitch will be available within Amazon's music app right alongside on-demand tracks.

Aug 11, 2020

Twitch names Sandeep Suvarna as APAC marketing head

Former Fox Networks and LinkedIn marketer will be tasked with showcasing gaming and growing non-gaming content to increase the number of users in the region.

Jul 29, 2020

Brand investment in esports heads toward $1 billion, with Asia leading consumption

Asia leads the world in consumption of both esports content and overall gaming content, including livestreaming, according to a new forecast from Warc.