Twitch's top-performing APAC campaigns: Q4 2022
The platform’s standout campaigns of the last quarter include rolling out the “purple carpet” at the Black Adam premier livestream, a first-of-its-kind 11/11 shopping extravaganza, and more.
Tuning into Generation Twitch: what sets the youthful audience for gaming and livestreaming apart
A new audience segment is emerging within young adults: Generation Twitch which spreads across millennials, Gen Z, and Gen Alpha. Brand owners ought to pay attention to what unites this audience — a greater focus on diversity, inclusivity, and authenticity.
Culture's changed. Has your marketing?
Gen Z is set to inherit the earth and they’ll be livestreaming on Twitch while it happens. Here’s how to understand, connect with and align your brand values to digital natives.
Women to Watch 2022: Tara Crosby, Twitch
Overseeing Twitch’s highest-performing sales team in APAC, Crosby’s passion and ability to lead from the front has seen her smash targets and even outpace forecasts.
Twitch’s top-performing APAC campaigns: Q3 2022
The platform’s standout campaigns of the last quarter include a sausage roll campaign for Patties and Amazon Prime Day livestreams.
How 'gamefluencers' are transforming the world of gaming
With constant live-streaming and live-chatting, their connections with their followers can run deeper, turning virtual spaces into social hubs connecting tight-knit communities.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins